Ads of the World A Graphics.com site

Grey Lite: Web

Grey Lite: Web
Your rating: None Average: 5.9 (7 votes)

03 June 2009, Amsterdam – Grey Amsterdam has launched a new service, Grey Lite, to support clients through a tough financial year, with the help of the world’s smallest website.

The Grey Lite service offers ‘small jobs, small prices’ to clients who are looking for extra-fast, extra-value services with the built-in high quality standards they have come to expect from Grey Amsterdam.

To reflect the philosophy that good things can come in small packages, the service is launched with a website (www.greylite.nl - click for English version) so small you need a magnifying glass to view it. The supporting direct mail campaign involves a brochure no bigger than a postage stamp - and the essential accompanying magnifying glass.

www.greylite.nl is created by David Pavlovic (online strategy and direction), with Pieter van den Heuvel and Pol Hoenderboom (creation)

Comments

sirvan's picture 7307 pencils
sirvan | Tue, 2009-06-16 12:51

It's a tad annoying, but well-executed. ...the concept of small=cheap is a bit of a stretch though.

+++

"I love everything"

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop. Please note that guest comments do not appear immediately.

 
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd> <blockquote> <img>
  • Lines and paragraphs break automatically.
  • Web page addresses and e-mail addresses turn into links automatically.

More information about formatting options

Ads of the World is an advertising archive and community. The archive showcases campaigns from around the world categorized and updated daily. In the forum you can discuss your professional life and post your work for critique. The blog features advertising stories. Read more

On Demand Videos


On Demand Videos: Video tutorials for advertising pros and designers providing tools and information you can trust — and use — on your very next project. Subscribe today!