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Copywriters have too much control

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Published/Aired: 
July 2010
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Description: 

Check out the URL: http://test.g2.hu/grey/digitalartdirector/index.html
Grey Budapest seriously needs an Art Director. The Digital Copywriter starts to design complete ASCII webpages using Microsoft Word, his favourite.

Advertising Agency: Grey Budapest, Budapest, Hungary
Creative Director: Gábor Spielmann
Art Director: Róbert Murár
Copywriter: Kálmán Horváth, Gábor Spielmann

Comments (13)

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only the copy writers, who are in control can excersise too much control. Copy writing is all about control. What to write? How much to write? Or to write a copy with out writing much. Its about pointing out the obvious subtly.

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