Greenpeace: The new Rainbow Warrior

URL: http://anewwarrior.greenpeace.org/

The Earth needs a new Warrior: it needs You. Greenpeace International launched a website created by DDB Paris, where friends, supporters and those on the look-out for an original gift that says "lets save the planet together" can purchase a piece of the new Rainbow Warrior. A unique 3d design allows visitors to explore all areas of the ship. There are thousands of items for sale - everything from shower heads to scuba gear, knives and forks to zodiac boats. Shoppers will be rewarded with a certificate of purchase and can have their name added to a dedication wall on the real Rainbow Warrior, currently in construction in Germany. The site also includes the architectural plans for the boat and allows visitors to follow construction live via a webcam installed at the shipyard.

Advertising Agency: DDB, Paris, France
Creative Director: Alexandre Hervé
Copywriter: Olivier Lefebvre
Art Director: Benjamin Marchal
Digital Producer: Julien Leguyader
Technical director: Ulysse Loreaux
Account Supervisors: Paul Ducre, Xavier Mendiola
Prod Company: Les 84 / Make me pulse
Sound Production: Panarama
3D modelisation: Virtek