Greenpeace: Protect Paradise
Response from Greenpeace to P&G's Thank You Mom? spot.
Procter & Gamble is buying palm oil from companies that are destroying the forest home of orangutans, elephants and tigers. By turning P&G's widely pushed Thank You Mom campaign against them, Greenpeace is highlighting how P&G's suppliers are destroying forests and making orphans out of orangutans. The 'Protect Paradise' campaign is about creating a worldwide movement, bringing together everyone who want forest friendly products. Through creative confrontation and investigative research, Greenpeace is channelling a growing movement that don't want to be made of P&G's deforestation scandal through products they use every day.
Creative: Daniel Bird
Additional credits: Richard George, Tristan Tremschnig