Response from Greenpeace to P&G's Thank You Mom? spot.
Procter & Gamble is buying palm oil from companies that are destroying the forest home of orangutans, elephants and tigers. By turning P&G's widely pushed Thank You Mom campaign against them, Greenpeace is highlighting how P&G's suppliers are destroying forests and making orphans out of orangutans. The 'Protect Paradise' campaign is about creating a worldwide movement, bringing together everyone who want forest friendly products. Through creative confrontation and investigative research, Greenpeace is channelling a growing movement that don't want to be made of P&G's deforestation scandal through products they use every day.
RKS Design’s Scott Clear on Product Design’s Crucial Role in AdlandRead More
Clio Fashion & Beauty
Moving Image & Content Founder Quynh Mai On Bringing “Creative Firepower” To Digital StorytellingRead More
Agency of the Year X Country Winners Showcase Creativity Defined by CultureRead More
Pursue a Passion Project? We Want to Showcase It!Read More