GRAACC - NGO that supports children with cancer: Sympathetic Pixel
Advertising Agency: OgilvyInteractive, São Paulo, Brazil
Creative VP: Michel Lent
Creative Director: Angela Bassichetti
Copywriters / Art Directors: Davi Bertoncello, Eduardo Marques, Douglas Kozonoe, Marcelo Bruzzesi
Edition & Motion Design: Rubens Angelo, Giuliano Saade
Media Agency: Boo Box
Mobile production company: Okto Spring

11 Comments
veeery nice =)
Nobody.
cannes?
nice!
like it....
| Everartz |
the power of simplicity 4 a good cause. 5!
.: look for the green giant on the label :.
Twits?
+++
"I love some things, and don't love some other things."
Great!
Nice one!
very nice.
The best use of social media for a advertising campaing EVER.
Congratulations.
EVER??
C´mom, its just OK.
Not new also.