Children with cancer can't wait

May 2010
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GRAACC offers free treatment to children with cancer. And promotes a traditional 10K Run to raise funds. In 2010, GRAACC advertised the event using a buffer loading animation at video websites. In Brazil, people often wait a few minutes to watch a video. The idea: while they waited for the video, they watched GRAACC’s loading instead of the traditional one. 6 million users were impacted in the first week of the campaign.

Advertising Agency: Ogilvy Brazil
Chief Creative Director: Anselmo Ramos
Executive Creative Director: Michel Lent
Creative Directors: Angela Bassichetti, Reinaldo Cesar
Copywriters: Flávio Tamashiro, Nathalie Lourenço
Art Directors: Fernando Passos, Octavio Longatti
Illustrator: Eduardo Tachima
Account: Ana Mahfuz Motion
Designer Supervisor: Rubens Angelo
Motion Designer: Thiago Bancaro
Project Manager: Carolina Coelho
Media: Daniela Machado
IT Development Supervisor: Juscelino Vieira

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globalad's picture
43 Activity Scores

ivan??? HOAX... above!