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Children with cancer can't wait

Agency: 
Published/Aired: 
May 2010
Description: 

GRAACC offers free treatment to children with cancer. And promotes a traditional 10K Run to raise funds. In 2010, GRAACC advertised the event using a buffer loading animation at video websites. In Brazil, people often wait a few minutes to watch a video. The idea: while they waited for the video, they watched GRAACC’s loading instead of the traditional one. 6 million users were impacted in the first week of the campaign.

Digital advertisment created by Ogilvy, Brazil for GRAACC, within the category: Public Interest, NGO.

Advertising Agency: Ogilvy Brazil
Chief Creative Director: Anselmo Ramos
Executive Creative Director: Michel Lent
Creative Directors: Angela Bassichetti, Reinaldo Cesar
Copywriters: Flávio Tamashiro, Nathalie Lourenço
Art Directors: Fernando Passos, Octavio Longatti
Illustrator: Eduardo Tachima
Account: Ana Mahfuz Motion
Designer Supervisor: Rubens Angelo
Motion Designer: Thiago Bancaro
Project Manager: Carolina Coelho
Media: Daniela Machado
IT Development Supervisor: Juscelino Vieira

Comments (14)

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Highest Rated

Guest's picture
Guest

Can you tell us more about the YouTube Team idea? I didn't see it, but it sounds interesting.

cef's picture
cef
Activity Score 547

its a good idea. its so better than pre video ads.

Guest's picture
Guest

Done by the youtube team in cannes 2009. but every good idea that helps children with cancer is a great idea.
good job !

Guest's picture
Guest

Can you tell us more about the YouTube Team idea? I didn't see it, but it sounds interesting.

decreative's picture
decreative
Activity Score 102

THIS IS REALLY PRACTICAL. Very Good Idea.

Guest's picture
Guest

love the idea.

ambareesha's picture
ambareesha
Activity Score 253

rare idea. effective usage.

- @mbi

j2mango's picture
j2mango
Activity Score 534

i love this concept

Guest's picture
Guest

i love the idea... very powerful!!!

Guest's picture
Guest

i love the idea

Guest's picture
Guest

very good

Guest's picture
Guest

wonderful

Libor Oubrecht's picture
Libor Oubrecht
Activity Score 309

I love the idea - based on the real fact, surprising...

Guest's picture
Guest

Hello,we area disparate married couple having 2 babies(both girls)- one is 9 years old and one is 7 years old.Both are very intelligent and love to go to school.The sad situation in which God put me and my wife is that the small girl has a very severe brain tumor (4,3 cm),the girl was born with it. The doctors told us that for the operation we need 20.000 dollars- this money is an amount that we unfortunately can't afford.My salary is just 100 dollars.We are disparate and my wife suffer of panic attacks.We need financial help for giving to our child the chance and the hope of a new life.We are watching her growing and we are afraid that tomorrow will be taken from us.
Thank you very much!

For Donations :
Name: ROHIT RANA
BANK OF INDIA
Account No. : 605710310000239
Swift code: BKIDINBBKRT
Dwarka,New Delhi 110075
India

globalad's picture
globalad
Activity Score 43

ivan??? HOAX... above!

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