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Google / Coca-Cola: Hilltop Re-Imagined

In 2011, Google partnered with four global brands in an advertising experiment. The goal was simple - how can the ideas that defined the advertising industry in its infancy, inspire a whole new generation of creatives and marketers? We re-imagined and remade their most iconic ad campaigns from the 1960's and 1970's with today's technology, led by the creative legends who made these campaigns. See how Coca-Cola's "Hilltop" was re-imagined. Now you can send a Coke to a stranger across the world from your phone.

Advertising Agencies: Grow Interactive, Norfolk, USA / Johannes Leonardo, New York, USA

12 comments

bj-71's picture
bj-71
117 pencils

good use of in hand technology with brand.

kleenex's picture
kleenex
32004 pencils

Now I would like one of those machines....

Tayutau's picture
Tayutau
27 pencils

I'll most probably just do it once, not gonna keep paying for cokes just to see a random stranger's reaction.

CrackerJackWorks's picture
CrackerJackWorks
13282 pencils

out...standing

Emily Blawyn's picture
Emily Blawyn
114 pencils

cool

someguy's picture
someguy
643 pencils

I love the idea of project rebrief.

The idea of sending coke to people around the world is nice. But not that incredible really. Just regular good. Technology excites our industry more than the people looking at our ads.

Sophie Campbel's picture
Sophie Campbel
164 pencils

good idea

Ava Spears's picture
Ava Spears
144 pencils

cool

Provocactiva's picture
Provocactiva
10 pencils

Simply excellent!!!

somecopywriter's picture
somecopywriter
1106 pencils

This is the definition of awesomeness right here. Speaks the brand language all the way through.

youngilvy's picture
youngilvy
139 pencils

genious

RooLaw's picture
RooLaw
25 pencils

Lovely when you get a huge client who can chuck money at an idea. Like this a lot and seems to sum up the Coke brand ideal nicely.

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