earlier check-in via iPhone or cellphone.
cellphone number on the banner. Then you received a call and a voice gave
you the flight instructions. To control Gol's airplane, you use the numbers
on your cellphone that worked as a remote control. You could fly over the
company destinations making maneuvers like dives and loops while you checked
tickets special rates.
Results: The ad remained on air for 5 days and had an average of 2500 calls per day.
Solution: An ad that gives you a flying experience on the web. You had to type in your
Advertising Agency: AlmapBBDO, São Paulo, Brazil
Creative Directors: Sergio Mugnaini, Luiz Sanches
Art Director: Guiga Giacomo
Copywriter: Luciana Haguiara
Technology: Yves Apsy, Daniel Carvalho
Mobile Tecnology: Pontomobi
Director of Tecnology: João Lopes
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