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GlaxoSmithKline Panadol: Construction

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Your rating: None Average: 8.5 (102 votes)

Clear your head. Quick acting headache relief.

Advertising Agency: Memac Ogilvy, Dubai, UAE
Executive Creative Director: Till Hohmann
Creative Director: Preethi Mariappan
Art Directors: Marcus da Silva, Rafael Guida
Copywriter: Melanie Clancy
Flash developer/programmer: Sarabjeet Singh

Comments

Guest's picture

it's really fantastic.

Rabubi's picture 521 pencils

Love these

dshott's picture 477 pencils

Actually, I enjoyed that.
Could have been a bit cuter, but I suppose that would have been so on-brand.
resolution could have been a bit better.

yeh

Guest's picture

amazing ;)

Go on Oglivy fantastic and very craetive and to the point.

Guest's picture

it's good . but some questions needed to be addressed:

it communicates that it's a break time and panadol gives u a temporary relief.

The labour force dropped their tools then and there and got in the bus to go back to their base station. so will they come back the next day to resume the work?

skinny's picture 165 pencils
7

Wow.

Adaddicted's picture 3267 pencils

There is no amazing factor but they are good

withalltherespects

thefakehuman's picture 410 pencils

its stuff like this that makes me wanna stay in this industry...love it...gud job

- Life Feeds on Life -

Wordnerd's picture 5825 pencils
8

great

AdvMan's picture 299 pencils

Perfect script, simple edit and amazing brand behaviour.
AWESOME!

Tek kelimeyle referans olabilecek nitelikte, marka mesajını basit fakat bir o kadar yaratıcı bir senaryo ile derleyen mükemmel bir iş. Şapka çıkartıyorum.

İyi Reklam, Kötü Reklam
www.fikirbeni

rogerroger's picture 80 pencils

cheesy

cperry's picture 280 pencils
Guest's picture

It is drôle.

Guest's picture
10

perfect work!

Guest's picture

It's just an online version of the old '50s commercials with jackhammers in people's heads.

chandrashiva's picture 14 pencils

great!

A.G. Pennypacker's picture 615 pencils

B.F.D! I think you guys are more enamored with the media than the idea. These are pretty basic.

Jet Propulsion Lab's picture 10721 pencils

Hate to rain on everybody's parade here (because I LOVE parades,) but I tend to agree with you.

A lot of people are simply going gaga over the interactive nature of the media (which is still a novelty to many, as it turns out.) When you interact with an ad, you invest more in it. And when the message is this simple (although painfully trite,) you can't help but liking it that much more.

But take away all the bells and whistles, and what you've got left is 1980s Exedrin/Tylenol advertising at its core.

But hey, I enjoyed it A LOT, too, because it let me click and drag the pill into the mouth and voila, a magic happens!!! : O

Guest's picture

what I dont get is wy the small view looks with a real person face and when I open it it looks lineal no image of the face just the inside and the siluette of the head.

Guest's picture

You are right. That's odd.

Guest's picture

simplemente perfecto!!!! leooooooooooooooooooon
felicitaciones!!!

Disco Munky's picture 3862 pencils

That is really, really good.

At first glance I was thinking "same ol bullshit" but then I put the pill in his mouth and actually grinned my face almost off when the bus pulled up. Really good work guys.

Interactive ads can be really lame but this is spot on.

........I am totally gay for this.

"stay low, move fast"

Doin' it for the points

monicamexico's picture 832 pencils

Funny and fun - I like it.

Guest's picture

Great work Ogilvy. Congratulations Dubai!!!!!

Blair Semenoff's picture 661 pencils

Awesome, love the interaction factor.

funky_frogii's picture 2548 pencils

very very goood........i love these

infected by a virus called creative
http://addot.blogspot.com/

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

slip's picture 925 pencils

Iz Nice :)

SJB

s. saravanan's picture 14 pencils

very interesting & fresh idea.

Guest's picture

Cool! Interactivity is such an untapped resource.

vikram8857b's picture 94 pencils

Good work!!!!!!!

Vikram

Guest's picture

Excellente

Guest's picture
1

Excellente

roman-schwienbacher.com's picture 1027 pencils

superbe

NatalieM's picture 1693 pencils

Haha, that's fun.

Guest's picture
6

It's good, but I miss a rising action.

JPhilly's picture 173 pencils

Very nice. As a new student of flash as well as a student of advertising, I love to see when the two can merge and create something really impressive. Maybe not the cleanest design execution ever, but as an entire concept, it is pulled off quite well. Kudos!

---
http://jakephillips.wordpress.com

Guest's picture
10

#..It's perfect

-m-h-'s picture 2 pencils

really good work till! jvm will be jealous..

kulago's picture 38 pencils

congrats!!!

Guest's picture

unbelievable stuff........!!!

Guest's picture
10

Cannes 2009 for sure...

Guest's picture

i agree with the rest of the comments, this is creative and outstanding work.

Chris's picture 1865 pencils

clear and funny. good work

me3aady's picture 6 pencils

amazing ;)

Guest's picture

hahah awesome!!!!!!!!

JK35's picture 86 pencils

Nice yob. Yew veri crever.

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