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GlaxoSmithKline Panadol: Construction

Clear your head. Quick acting headache relief.

Advertising Agency: Memac Ogilvy, Dubai, UAE
Executive Creative Director: Till Hohmann
Creative Director: Preethi Mariappan
Art Directors: Marcus da Silva, Rafael Guida
Copywriter: Melanie Clancy
Flash developer/programmer: Sarabjeet Singh

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50 comments

Guest's picture
Guest

it's really fantastic.

Rabubi's picture
Rabubi
560 pencils

Love these

dshott's picture
dshott
475 pencils

Actually, I enjoyed that.
Could have been a bit cuter, but I suppose that would have been so on-brand.
resolution could have been a bit better.

yeh

Guest's picture
Guest

amazing ;)

Go on Oglivy fantastic and very craetive and to the point.

Guest's picture
Guest

it's good . but some questions needed to be addressed:

it communicates that it's a break time and panadol gives u a temporary relief.

The labour force dropped their tools then and there and got in the bus to go back to their base station. so will they come back the next day to resume the work?

skinny's picture
skinny
161 pencils

Wow.

Adaddicted's picture
Adaddicted
3435 pencils

There is no amazing factor but they are good

withalltherespects

thefakehuman's picture
thefakehuman
410 pencils

its stuff like this that makes me wanna stay in this industry...love it...gud job

- Life Feeds on Life -

Wordnerd's picture
Wordnerd
6662 pencils

great

AdvMan's picture
AdvMan
299 pencils

Perfect script, simple edit and amazing brand behaviour.
AWESOME!

Tek kelimeyle referans olabilecek nitelikte, marka mesajını basit fakat bir o kadar yaratıcı bir senaryo ile derleyen mükemmel bir iş. Şapka çıkartıyorum.

İyi Reklam, Kötü Reklam
www.fikirbeni

rogerroger's picture
rogerroger
80 pencils

cheesy

cperry's picture
cperry
280 pencils

Good work!

Guest's picture
Guest

It is drôle.

Guest's picture
Guest

perfect work!

Guest's picture
Guest

It's just an online version of the old '50s commercials with jackhammers in people's heads.

chandrashiva's picture
chandrashiva
14 pencils

great!

A.G. Pennypacker's picture
A.G. Pennypacker
607 pencils

B.F.D! I think you guys are more enamored with the media than the idea. These are pretty basic.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

Hate to rain on everybody's parade here (because I LOVE parades,) but I tend to agree with you.

A lot of people are simply going gaga over the interactive nature of the media (which is still a novelty to many, as it turns out.) When you interact with an ad, you invest more in it. And when the message is this simple (although painfully trite,) you can't help but liking it that much more.

But take away all the bells and whistles, and what you've got left is 1980s Exedrin/Tylenol advertising at its core.

But hey, I enjoyed it A LOT, too, because it let me click and drag the pill into the mouth and voila, a magic happens!!! : O

Guest's picture
Guest

what I dont get is wy the small view looks with a real person face and when I open it it looks lineal no image of the face just the inside and the siluette of the head.

Guest's picture
Guest

You are right. That's odd.

Guest's picture
Guest

simplemente perfecto!!!! leooooooooooooooooooon
felicitaciones!!!

Disco Munky's picture
Disco Munky
3900 pencils

That is really, really good.

At first glance I was thinking "same ol bullshit" but then I put the pill in his mouth and actually grinned my face almost off when the bus pulled up. Really good work guys.

Interactive ads can be really lame but this is spot on.

........I am totally gay for this.

"stay low, move fast"

Doin' it for the points

monicamexico's picture
monicamexico
830 pencils

Funny and fun - I like it.

Guest's picture
Guest

Great work Ogilvy. Congratulations Dubai!!!!!

Blair Semenoff's picture
Blair Semenoff
651 pencils

Awesome, love the interaction factor.

funky_frogii's picture
funky_frogii
2538 pencils

very very goood........i love these

infected by a virus called creative
http://addot.blogspot.com/

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

slip's picture
slip
919 pencils

Iz Nice :)

SJB

s. saravanan's picture
s. saravanan
14 pencils

very interesting & fresh idea.

Guest's picture
Guest

Cool! Interactivity is such an untapped resource.

vikram8857b's picture
vikram8857b
94 pencils

Good work!!!!!!!

Vikram

Guest's picture
Guest

Excellente

Guest's picture
Guest

Excellente

roman-schwienbacher.com's picture
roman-schwienba...
1021 pencils

superbe

NatalieM's picture
NatalieM
1687 pencils

Haha, that's fun.

Guest's picture
Guest

It's good, but I miss a rising action.

JPhilly's picture
JPhilly
173 pencils

Very nice. As a new student of flash as well as a student of advertising, I love to see when the two can merge and create something really impressive. Maybe not the cleanest design execution ever, but as an entire concept, it is pulled off quite well. Kudos!

---
http://jakephillips.wordpress.com

Guest's picture
Guest

#..It's perfect

m-h's picture
m-h
25 pencils

really good work till! jvm will be jealous..

kulago's picture
kulago
101 pencils

congrats!!!

Guest's picture
Guest

unbelievable stuff........!!!

Guest's picture
Guest

Cannes 2009 for sure...

Guest's picture
Guest

i agree with the rest of the comments, this is creative and outstanding work.

Chris's picture
Chris
1987 pencils

clear and funny. good work

me3aady's picture
me3aady
6 pencils

amazing ;)

Guest's picture
Guest

hahah awesome!!!!!!!!

JK35's picture
JK35
86 pencils

Nice yob. Yew veri crever.

Guest's picture
Guest

great add

Guest's picture
Guest

innovative and creative

Sdb's picture
Sdb
1364 pencils

Good one..

loraks's picture
loraks
28 pencils

AWESOME!!!!!!

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