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GLAAD: Balls of Pride

Straight men avoid publicly stating that they’re pro-gay for various reasons. Our idea is to have their girlfriends do it for them. That makes them pro-gay and unquestionably straight at the same time.

This ad was created by an art student for a hypothetical project. The ad and project are not associated or endorsed by the Gay & Lesbian Alliance Against Defamation (GLAAD).

Advertising School: Miami Ad School New York, USA
Art Directors: Matilda Kahl, Emil Tiismann
Copywriter: Jacob Sempler

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15 comments

morse's picture
morse
15809 pencils

This is gay. A real man is not shy to admit he's ok with gays. Those picts of guys with their girlfriends are ridiculous. Also, the campaign isn't particularly fun or something I would share. I think this is a fail, but the logo which is cool. What do you straight guys think?

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arthor's picture
arthor
515 pencils

So they spent 2 weeks on the video and 10 minutes on the idea... cool.

matks's picture
matks
475 pencils

At Miami they teach you how to present your work. And that's a home work well done.

atb2005's picture
atb2005
13567 pencils

Initially I didn't quite get it.. Then I thought it was sort of entertaining. Now, I am with Arthor. This won't do anything to advance gay rights. In fact, the logo itself is a bit of a joke (rubber balls or testicles?).

Ron Burgundy's picture
Ron Burgundy
1636 pencils

good for Miami Ad School for bringing attention to the gay rights , regardless of whether you think this idea has balls...pun intended..., but on the other side I agree with atb2005, kinda makes the cause a joke...IDK we'll see, love to see a vid of the event

sergeo_syd's picture
sergeo_syd
603 pencils

“Balls of Pride”, that pretty good. Just like George Michael.

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RonVerse's picture
RonVerse
207 pencils

i thought it was cool, it's a good campaign imo. great way to target straight men to be more outgoing about being pro-gay

Prof's picture
Prof
1453 pencils

horribly patronizing and this smug writing made me hate stuff instantly. and if you need 1minute to explain WHY you used girlfriends to make this idea work, then you have a problem. plus i got bored after 1min. way to make a 3min case film with barely any content...

Quite really.

Nicholas Proctor's picture
Nicholas Proctor
7 pencils

What if your single? Then this idea doesn't work!
I agree with atb2005 - the logo defiantly looks like a pair of large testicles.

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wing2aska's picture
wing2aska
58 pencils

Well, actually, you're right. They are testicles. All the male creatures in my office see them that way.

Gi_bo's picture
Gi_bo
1385 pencils

I dont think its bad at all, theres defeniteley an idea here. If it may or not work to the target, the initiative is quite good.

GiBo

Ivancette's picture
Ivancette
153 pencils

The idea of putting straight men suporting the gay community its really good. Nice work and thinking for school work

El que sabe, sabe arte. El que no, es redactor.

ABBI89's picture
ABBI89
17 pencils

the insight is great!

meokhan's picture
meokhan
50 pencils

i thing idea is good

smeeingamarie's picture
smeeingamarie
2 pencils

Wow. Surprisingly negative feedback for such a positive campaign. It was obviously tongue in cheek and was poking fun at overly 'hetero' males as opposed to the gay community.

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