GLAAD: Balls of Pride
Straight men avoid publicly stating that they’re pro-gay for various reasons. Our idea is to have their girlfriends do it for them. That makes them pro-gay and unquestionably straight at the same time.
This ad was created by an art student for a hypothetical project. The ad and project are not associated or endorsed by the Gay & Lesbian Alliance Against Defamation (GLAAD).
Advertising School: Miami Ad School New York, USA
Art Directors: Matilda Kahl, Emil Tiismann
Copywriter: Jacob Sempler
15 comments
This is gay. A real man is not shy to admit he's ok with gays. Those picts of guys with their girlfriends are ridiculous. Also, the campaign isn't particularly fun or something I would share. I think this is a fail, but the logo which is cool. What do you straight guys think?
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So they spent 2 weeks on the video and 10 minutes on the idea... cool.
At Miami they teach you how to present your work. And that's a home work well done.
Initially I didn't quite get it.. Then I thought it was sort of entertaining. Now, I am with Arthor. This won't do anything to advance gay rights. In fact, the logo itself is a bit of a joke (rubber balls or testicles?).
good for Miami Ad School for bringing attention to the gay rights , regardless of whether you think this idea has balls...pun intended..., but on the other side I agree with atb2005, kinda makes the cause a joke...IDK we'll see, love to see a vid of the event
“Balls of Pride”, that pretty good. Just like George Michael.
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i thought it was cool, it's a good campaign imo. great way to target straight men to be more outgoing about being pro-gay
horribly patronizing and this smug writing made me hate stuff instantly. and if you need 1minute to explain WHY you used girlfriends to make this idea work, then you have a problem. plus i got bored after 1min. way to make a 3min case film with barely any content...
Quite really.
What if your single? Then this idea doesn't work!
I agree with atb2005 - the logo defiantly looks like a pair of large testicles.
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Well, actually, you're right. They are testicles. All the male creatures in my office see them that way.
I dont think its bad at all, theres defeniteley an idea here. If it may or not work to the target, the initiative is quite good.
GiBo
The idea of putting straight men suporting the gay community its really good. Nice work and thinking for school work
El que sabe, sabe arte. El que no, es redactor.
the insight is great!
i thing idea is good
Wow. Surprisingly negative feedback for such a positive campaign. It was obviously tongue in cheek and was poking fun at overly 'hetero' males as opposed to the gay community.