Gillette: uArt iPhone application
Gillette iPhone Application / uArt is a new iPhone and iTouch app developed by Gillette. Just take a picture of you or a friend, add a beard, and shave it into any facial hairstyle you want.
iTunes URL: http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=3123...
Advertising Agency: BBDO, New York, NY and Singapore / Proximity Singapore, New Zealand, Toronto, Canada
Executive Creative Director: Jack Neary (BBDO New York)
Art Director: Jason Hirsch/Melinda Ward (BBDO New York)
Copywriter: Tommy Troncoso (BBDO New York)
Chief Creative Officers: David Lubars/Bill Bruce (BBDO New York), Danny Searle (BBDO Singapore)
Sr. Creative Director: Jon Krevolin (BBDO New York);
Digital Creative Director: Jon McKenzie (Proximity Singapore)
Senior Interactive Art Director: Edwin Poh (Proximity Singapore)
Design Director: Craig Duffney (BBDO New York)
Designer: Tim Lahan (BBDO New York)
Associate Director of Production: Heather Steinberg (BBDO New York)
Associate Producer: Lindsay Brady (BBDO New York)
Account Team: James Stephens (BBDO New York)
Mobile Technology Planner: Peter Watling (AIM Proximity New Zealand)
Head of Digital Strategy: Douglas Lin (AIM Proximity New Zealand)
Producer: Joanne Gilchrist (Clemenger BBDO New Zealand)
Released: May 2009
30 Comments
Sweet idea.
Is it another reason to buy iPhone or a razor??
withalltherespects
this is a faked idea - have a look on the time
It certainly isn't a fake. I have it on my iPhone and it works beautifully.
if its so - then skipp my comment
how is it fake if i've already spent 20 minutes on it?
This is the best! Thanks for the hours of fun guys, awesome idea!!
Awesome, i love when people use that particular media creatively
Awesome, i love when people use that particular media creatively
pretty cool, but holy shit! look at all those credits!!!
Agree. That's a sh*t load of credits for a such a small project. Must be some desperate people over there at BBDO.
YEP, TOO MANY CREDITS.
That's a funny idea. Reminds me of a trip to Gillette World Shaving Headquarters in Boston. Agree that the list of credits is nuts. The product name makes no sense though.
Disagree, the name makes sense when you look at the shape of your jaw, the U shape where u normaly shave most of your beard.
Ha, fun stuff.
so?
| Everartz |
Advertising Agency: BBDO, New York, NY and Singapore / Proximity Singapore, New Zealand, Toronto, Canada
Executive Creative Director: Jack Neary (BBDO New York)
Art Director: Jason Hirsch/Melinda Ward (BBDO New York)
Copywriter: Tommy Troncoso (BBDO New York)
Chief Creative Officers: David Lubars/Bill Bruce (BBDO New York), Danny Searle (BBDO Singapore)
Sr. Creative Director: Jon Krevolin (BBDO New York);
Digital Creative Director: Jon McKenzie (Proximity Singapore)
Senior Interactive Art Director: Edwin Poh (Proximity Singapore)
Design Director: Craig Duffney (BBDO New York)
Designer: Tim Lahan (BBDO New York)
Associate Director of Production: Heather Steinberg (BBDO New York)
Associate Producer: Lindsay Brady (BBDO New York)
Account Team: James Stephens (BBDO New York)
Mobile Technology Planner: Peter Watling (AIM Proximity New Zealand)
Head of Digital Strategy: Douglas Lin (AIM Proximity New Zealand)
Producer: Joanne Gilchrist (Clemenger BBDO New Zealand)
???
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brandon
www.brandonknowlden.com
Fine. Nothing too exciting about this
Very cool application and good job using the space creatively.
It's funny how ideas pop up at the same time. I saw this same idea in a student portfolio a few months ago. Funny App.
Yeah, we were gonna do it for a client a few weeks ago too.
is there anyone at bbdo that didn't get a credit on this, geez? worst part is you know it was probably the lowly ad/cw team that came up with this thing, while everyone else just pegged their name to it when they saw it. no way everyone on there had significant input.
guess those are the rewards for moving up -- i had a project a former ECD of mine put his name on, even thought the CD handled it from tip to tail, and all the ECD saw was the finished piece and his input was "cool." must be nice.
| think small |
i hope this person isn't posing as somebody he/she's not.
- my first and middle name -
yeah the iphone apps are a great new field for creative stuff.
http://www.youtube.com/watch?v=-j-DGrWry6k
My 10 year old put a beard on his little brothers face on my Iphone using this ap - had no idea until I went to show someone a picture of my kids. Kinda fun and shows this is where we're going
the only "professor" with that mustache is serving drinks at a bar that only serves topless men in assless chaps all dancing to YMCA.
Love it. See also their video on shaving the groin area because trimming the underbrush makes the tree look taller! youtube.com/user/gillette
What's so creative about this ad... it's very straight... I mean there should somthing shocking aur surprising... If so many ppl are workin on it.. y nobody noticed time above the photo which is same for all of them... thats making it look fake...
typical...out of that enormous list of credits Proximity doesn't bother to include the individuals who actually built the thing. Probably because they couldn't do it themselves and outsourced.
Funny idea.
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