Gillette: uArt iPhone application

Gillette iPhone Application / uArt is a new iPhone and iTouch app developed by Gillette. Just take a picture of you or a friend, add a beard, and shave it into any facial hairstyle you want.

iTunes URL: http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=3123...

Advertising Agency: BBDO, New York, NY and Singapore / Proximity Singapore, New Zealand, Toronto, Canada
Executive Creative Director: Jack Neary (BBDO New York)
Art Director: Jason Hirsch/Melinda Ward (BBDO New York)
Copywriter: Tommy Troncoso (BBDO New York)
Chief Creative Officers: David Lubars/Bill Bruce (BBDO New York), Danny Searle (BBDO Singapore)
Sr. Creative Director: Jon Krevolin (BBDO New York);
Digital Creative Director: Jon McKenzie (Proximity Singapore)
Senior Interactive Art Director: Edwin Poh (Proximity Singapore)
Design Director: Craig Duffney (BBDO New York)
Designer: Tim Lahan (BBDO New York)
Associate Director of Production: Heather Steinberg (BBDO New York)
Associate Producer: Lindsay Brady (BBDO New York)
Account Team: James Stephens (BBDO New York)
Mobile Technology Planner: Peter Watling (AIM Proximity New Zealand)
Head of Digital Strategy: Douglas Lin (AIM Proximity New Zealand)
Producer: Joanne Gilchrist (Clemenger BBDO New Zealand)
Released: May 2009

Related videos by Shutterstock

30 comments

NastyJester's picture
NastyJester
744 pencils

Sweet idea.

Adaddicted's picture
Adaddicted
3435 pencils

Is it another reason to buy iPhone or a razor??

withalltherespects

Guest's picture
Guest

this is a faked idea - have a look on the time

ivan's picture
ivan

It certainly isn't a fake. I have it on my iPhone and it works beautifully.

Ivan Raszl, admin of AotW

Guest's picture
Guest

if its so - then skipp my comment

Guest's picture
Guest

how is it fake if i've already spent 20 minutes on it?

Guest's picture
Guest

This is the best! Thanks for the hours of fun guys, awesome idea!!

Guest's picture
Guest

Awesome, i love when people use that particular media creatively

My_friend_Goo's picture
My_friend_Goo
289 pencils

Awesome, i love when people use that particular media creatively

Guest's picture
Guest

pretty cool, but holy shit! look at all those credits!!!

Guest's picture
Guest

Agree. That's a sh*t load of credits for a such a small project. Must be some desperate people over there at BBDO.

Guest's picture
Guest

YEP, TOO MANY CREDITS.

Guest's picture
Guest

That's a funny idea. Reminds me of a trip to Gillette World Shaving Headquarters in Boston. Agree that the list of credits is nuts. The product name makes no sense though.

Hollmichel's picture
Hollmichel
4 pencils

Disagree, the name makes sense when you look at the shape of your jaw, the U shape where u normaly shave most of your beard.

Guest's picture
Guest

Ha, fun stuff.

everartz's picture
everartz
7611 pencils

so?

| Everartz |

bknowlden's picture
bknowlden
3647 pencils

Advertising Agency: BBDO, New York, NY and Singapore / Proximity Singapore, New Zealand, Toronto, Canada
Executive Creative Director: Jack Neary (BBDO New York)
Art Director: Jason Hirsch/Melinda Ward (BBDO New York)
Copywriter: Tommy Troncoso (BBDO New York)
Chief Creative Officers: David Lubars/Bill Bruce (BBDO New York), Danny Searle (BBDO Singapore)
Sr. Creative Director: Jon Krevolin (BBDO New York);
Digital Creative Director: Jon McKenzie (Proximity Singapore)
Senior Interactive Art Director: Edwin Poh (Proximity Singapore)
Design Director: Craig Duffney (BBDO New York)
Designer: Tim Lahan (BBDO New York)
Associate Director of Production: Heather Steinberg (BBDO New York)
Associate Producer: Lindsay Brady (BBDO New York)
Account Team: James Stephens (BBDO New York)
Mobile Technology Planner: Peter Watling (AIM Proximity New Zealand)
Head of Digital Strategy: Douglas Lin (AIM Proximity New Zealand)
Producer: Joanne Gilchrist (Clemenger BBDO New Zealand)

???

Guest's picture
Guest

Fine. Nothing too exciting about this

Guest's picture
Guest

Very cool application and good job using the space creatively.

Qwerty's picture
Qwerty
96 pencils

It's funny how ideas pop up at the same time. I saw this same idea in a student portfolio a few months ago. Funny App.

ivan's picture
ivan

Yeah, we were gonna do it for a client a few weeks ago too.

Ivan Raszl, admin of AotW

jsptrck404's picture
jsptrck404
437 pencils

is there anyone at bbdo that didn't get a credit on this, geez? worst part is you know it was probably the lowly ad/cw team that came up with this thing, while everyone else just pegged their name to it when they saw it. no way everyone on there had significant input.

guess those are the rewards for moving up -- i had a project a former ECD of mine put his name on, even thought the CD handled it from tip to tail, and all the ECD saw was the finished piece and his input was "cool." must be nice.

| think small |

Guest's picture
Guest

i hope this person isn't posing as somebody he/she's not.
- my first and middle name -

Wordnerd's picture
Wordnerd
6662 pencils

yeah the iphone apps are a great new field for creative stuff.
http://www.youtube.com/watch?v=-j-DGrWry6k

Guest's picture
Guest

My 10 year old put a beard on his little brothers face on my Iphone using this ap - had no idea until I went to show someone a picture of my kids. Kinda fun and shows this is where we're going

Guest's picture
Guest

the only "professor" with that mustache is serving drinks at a bar that only serves topless men in assless chaps all dancing to YMCA.

Guest's picture
Guest

Love it. See also their video on shaving the groin area because trimming the underbrush makes the tree look taller! youtube.com/user/gillette

just write's picture
just write
653 pencils

What's so creative about this ad... it's very straight... I mean there should somthing shocking aur surprising... If so many ppl are workin on it.. y nobody noticed time above the photo which is same for all of them... thats making it look fake...

Guest's picture
Guest

typical...out of that enormous list of credits Proximity doesn't bother to include the individuals who actually built the thing. Probably because they couldn't do it themselves and outsourced.

theanc's picture
theanc
2778 pencils

Funny idea.

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments