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Gillette Fusion ProGlide: One Stroke Shave

Advertising Agency: Grey, New York, USA
President / Global Chief Creative Officer: Tor Myhren
Global Deputy CCO: Per Pedersen
Group Creative Directors: Jeff Stamp, Leo Savage
Art Director: Billy Veasey
Copywriter: Bill Carlson

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5 comments

sacrilegend's picture
sacrilegend
1998 pencils

Outstanding demonstration. And the art direction? Couldn't take my eyes off of it. Well done.

Marcao's picture
Marcao
2227 pencils

Agree on the product demo bit. I'm hesitant to shave against the grain though, for some reason.

sacrilegend's picture
sacrilegend
1998 pencils

This is precisely why I remained glued to the ad. Every instinct shouted, "Don't do that, idiot!" -- only for the ad to show me my fears were unfounded. Pretty cool.

morse's picture
morse
15627 pencils

Bizarre! The music makes it.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
kleenex
26866 pencils

different.

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