Gillette: Evan Longoria's crazy bare hand catch

Advertising Agency: BBDO, New York, USA
Chief Creative Officer: David Lubars
Executive Creative Director: Toygar Bazarkaya
Sr Creative Director: Jon Krevolin
Copywriter: Jon Krevolin
Art Director: Ben Waldman
Production Company: Maggievision
Director: Jon Krevolin
Special Effects: Charlex


sirvan's picture
29860 pencils

Are they serious? This "technique" was played to death a few years ago. Gawd.

Okay. Lookout. Rant:
I just finished looking at about a dozen ads here.
The ads from the supposed "good" shops (BBDO and Goodby) really surprised me. Why? Because they're lazy. Way lacking in creative thinking. Blatant ripoffs, actually. Which is even worse.
The ads from the "crappy" shops (Nitro and Leo B), while maybe not "Cannes Plutonium!" were at least new ideas, and somewhat interesting ads.

I'll take an halfway decent original idea from a "B-level shop" over a phoned-in re-hashed crap from these supposed "A-level shops" any day of the week.


"I love some things, and don't love some other things."

Troll's picture
648 pencils

Dude, I have to say your comments are the exact opposite of your signature "I love everything".
Pretty funny.
It's a viral with a logo slapped on it. Not original, but fun to watch.
It could be worse. Much worse.

atb2005's picture
13561 pencils

Dude, there are thousands of other ads that NEVER make it on here for one reason or another. Go on vimeo, and you'd discover many of them. And then we have youtube.

Troll's picture
648 pencils

And then we have the actual TV, where the worst ads invade our senses and punish our eyes.

morse's picture
16752 pencils

It's obviously fake, but there are like 5M views on this video, so it must work.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

vidya.shankaran's picture
724 pencils

It was a viral at some point in time and they decided to use it for ad?

DBB's picture
1216 pencils

This is old!
i agree with sirvan but i still like the "viral" technique.

nickcave's picture
24 pencils

It's very very good as an effect, but what is being advertised, the Rays? That part confuses.

kgeiger's picture
7230 pencils

I'm slow today. What exactly does this have to do with Gillette?

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