Used car ambush

July 2008
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Advertising Agency: Mullen, USA
Chief Creative Officer: Edward Boches
Executive Creative Director: Mark Wenneker
Group Creative Director / Copywriter: Jim Hagar
Associate Creative Director / Copywriter: Marc Gottesman
Associate Creative Director / Art Director: Mark Chamberlain
Director of Broadcast Production: Liza Near
Director of Integrated Production: Keith Johnston
Agency Producer: Zeke Bowman
Agency Editors: George Cox, Jessica Pearson
Agency Digital Senior Producer: Norbert Florendo
Agency Account Service: Keith Ulrich
Account Director: Andrew Bacheller
Production Company: Untitled
Director: Adam Reed
Director of Photography: David Thies
Executive Producer: Jim Evans
Line Producer: Ken Rosen
Audio Post: Soundtrack
Mixer: Mike Secher
Location: Las Vegas
Principal Performer: Brian Shortall
Digital Production: Struck

Comments (3)

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dbrown6986's picture
56 Activity Scores

Whopper Freakout (another hidden cam gimmick) worked because there wasn't a bunch of crap piled on top it, like a surveillance van, a bad actor or 10 minutes of loading time. I went to the site and saw the video of them f*cking with customers. Done. No bullshit. I laughed. It was over. Simplicity is key.

Another thing. You talk about GM's used car program, yet you "ambush" regular people selling their car out of their driveway. No shit they're not going to give you a 3000 mile warranty or fender bender accident coverage or whatever the hell you're asking for. You need to "ambush" your actual competitors, like other used car dealers. Isn't that just common sense?