Gedichtendag 2012 / Poetry Day 2012: Poetry day out of office reply emails

It's a digital campaign to promote the Dutch and Belgian Poetry Day 2012. Using nothing but poetry in out of office replies.

Case movie:

Advertising Agency: Leo Burnett Brussels, Belgium
Creative Directors: Tom Loockx, Jorrit Hermans
Copywriters: Hugo Matthysen, Joke van Leeuwen, Stijn Vranken, Lies Van Gasse, Ester Naomi Perquin
Managing Director: Barbara Vangheluwe
Traffic Manager: Veronique Allard
Published: December 2011