It's a digital campaign to promote the Dutch and Belgian Poetry Day 2012. Using nothing but poetry in out of office replies.
Case movie: http://www.youtube.com/watch?v=DqgTPW8zFCw
Advertising Agency: Leo Burnett Brussels, Belgium
Creative Directors: Tom Loockx, Jorrit Hermans
Copywriters: Hugo Matthysen, Joke van Leeuwen, Stijn Vranken, Lies Van Gasse, Ester Naomi Perquin
Managing Director: Barbara Vangheluwe
Traffic Manager: Veronique Allard
Published: December 2011