Gedichtendag 2012 / Poetry Day 2012: Poetry day out of office reply emails

It's a digital campaign to promote the Dutch and Belgian Poetry Day 2012. Using nothing but poetry in out of office replies.

Case movie: http://www.youtube.com/watch?v=DqgTPW8zFCw

Advertising Agency: Leo Burnett Brussels, Belgium
Creative Directors: Tom Loockx, Jorrit Hermans
Copywriters: Hugo Matthysen, Joke van Leeuwen, Stijn Vranken, Lies Van Gasse, Ester Naomi Perquin
Managing Director: Barbara Vangheluwe
Traffic Manager: Veronique Allard
Published: December 2011

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5 comments

Wordfruit's picture
Wordfruit
1023 pencils

If it's not poetry-people who receive these, I think the poems would have to be very catchy in some way for them to get forwarded on -- to go viral. And even then I think they'd struggle to appeal to many.

Hadrons's picture
Hadrons
5743 pencils

did it catch?!

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

STUDIO DAR's picture
STUDIO DAR
38 pencils

See the video.

CuriousPencil's picture
CuriousPencil
4227 pencils

.Hm.

MikeYikes's picture
MikeYikes
117 pencils

Fun idea.

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