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Gatorade: Get open

Advertising Agency: TBWA\Chiat\Day, USA
Chief Creative Officer: Stephen Butler
Executive Creative Director: Brent Anderson
Global Creative Director: Jayanta Jenkins
Senior Art Director: Dave Estrada
Senior Copywriter: Nick Ciffone
Copywriter: Nick Cohen
Art Director: Jon Soto
Director Of Production: Brian O'Rourke
Senior Producer:Tim Newfang
Managing Director: Peter Ravailhe
Branded Entertainment Manager: Marc Johns
Sports Marketing Manager: Erika Buder
Project Manager: Parker Adame
Associate Brand Manager: Ralph Lee
Group Planning Director: Scott MacMaster
Planning Director: Martin Ramos
Planner: Rebecca Harris
Junior Planners: Katie Acosta, Matt Bataclan
Director Of Business Affairs: Linda Daubson
Executive Business Affairs Manager: Lisa Lipman
Talent Payment Manager: Mirielle Smith
Director, Traffic Operations: Dessiah Maxwell
Broadcast Traffic: Jerry Neill

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1 comment

tylerrichars's picture
tylerrichars
20 pencils

I absolutely love the series of commercials Gatorade has put out titled “You don’t sweat it, you don’t get it.” This one in particular is my favorite and I can’t stop laughing every time I see it. My favorite thing about it is that is shows people’s true reaction to being denied a Gatorade without sweating. The guy in the commercial starts getting angry, as would I, and is in disbelief when the clerk will not allow him to buy the Gatorade. I don’t know how the clerk plays it off so well but he keeps a straight face and just keeps denying the customer. Once the clerk gets his manager the customer starts laughing and realizes it is a joke. The funny thing is that the customer will do what Peyton Manning tells him to do but didn’t do what the clerk was telling him. Heck, I’d listen and do just about anything Peyton Manning told me to do. Peyton Manning plays it off really well and just acts like a store manager.
The use of Peyton Manning in this commercial is perfect because he definitely has earned many Gatorades over his record breaking and Hall of Fame career. This commercial makes me feel like I need to earn every sip I take out of a Gatorade bottle and honestly makes me want to buy the product even more. I’ll admit I have always been a Gatorade guy and will always prefer it to PowerAde and other sports drinks but this commercial is absolutely fantastic!

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