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Garnier Men: Guys Listen Up

Advertising Agency: Publicis/Modem, Singapore, Singapore
Creative Directors: Alex Lim Thye Aun, Calvin Soh, Ajay Vikram
Art Director: Goh Jia Ying
Copywriter: Ho Pei Ling
Interactive: Ken Goh, Lee Yee Tien
Additional credits: Christabel Fernandes, Stephanie Ko, Annie Ang, Cassandra See, Terence Chan, Mark Baptist
Published: February 2011

9 comments

Phillhb's picture
Phillhb
134 pencils

Nice idea - this totally would not work in Europe though,a little song to carry the message? nahhhh. Love the idea of a viral though. But i really challenge the statement, "getting Men to talk about skin care for the 1st time" really the first time

dean viii's picture
dean viii
1676 pencils

ugh

antoniobac's picture
antoniobac
192 pencils

I find it hard to believe that the video made it to be viral. It just didn't seem to be THAT appealing.

On the other side, the one thing I would like about these idea it's the use of the karaoke resource in the end, since it's supposed to be pretty succesfull in Asia.

kleenex's picture
kleenex
30880 pencils

I liked it.

paulwirr's picture
paulwirr
31 pencils

not

Ceballos's picture
Ceballos
625 pencils

definitly not...

Hahalexander's picture
Hahalexander
140 pencils

it's funny, if you would put the break up story in a regular television commercial nobody would buy it but if it's communicated as a funny viral than everybody starts talking
so the succes (claimed in the casefilm) is due to the used medium and not the idea

sattvikm's picture
sattvikm
10 pencils

silly

Temple's picture
Temple
10319 pencils

Is this a time machine? I'm suddenly in 1995 and shivering.

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