Garnier Men: Guys Listen Up
Advertising Agency: Publicis/Modem, Singapore, Singapore
Creative Directors: Alex Lim Thye Aun, Calvin Soh, Ajay Vikram
Art Director: Goh Jia Ying
Copywriter: Ho Pei Ling
Interactive: Ken Goh, Lee Yee Tien
Additional credits: Christabel Fernandes, Stephanie Ko, Annie Ang, Cassandra See, Terence Chan, Mark Baptist
Published: February 2011
9 comments
Nice idea - this totally would not work in Europe though,a little song to carry the message? nahhhh. Love the idea of a viral though. But i really challenge the statement, "getting Men to talk about skin care for the 1st time" really the first time
ugh
I find it hard to believe that the video made it to be viral. It just didn't seem to be THAT appealing.
On the other side, the one thing I would like about these idea it's the use of the karaoke resource in the end, since it's supposed to be pretty succesfull in Asia.
I liked it.
not
definitly not...
it's funny, if you would put the break up story in a regular television commercial nobody would buy it but if it's communicated as a funny viral than everybody starts talking
so the succes (claimed in the casefilm) is due to the used medium and not the idea
silly
Is this a time machine? I'm suddenly in 1995 and shivering.