jennywhx's picture
1142 pencils

This is nice. Few years ago i saw coke coming with same thing, a music mixer, but i like this much more, cute, the music really make me smile and dancing along, brighten my days out!

but sadly, i can't understand the language, so am not sure whether how it promotes the product.

ivan's picture

Yes, I'd like to understand the relation to the product myself.

Ivan Raszl, admin of AotW

jennywhx's picture
1142 pencils

perhaps it is not for promotional, i didn't see any info about the cars they're selling.
perhaps, just for fun. ha ha, who knows.

quinonesanibal's picture
56 pencils

Hello Jenny,

Actually the site does promote the vehicles. Let me explain the background of it.

Christmas in Puerto Rico is pretty much defined by a peculiar twist on the traditional Christmas carol: the trulla. Instead of walking doorstep to doorstep, people in a trulla travel late at night in a caravan of cars to an unsuspecting friend's house, in order to surprise him/her with improvised music and, most importantly, an improvised party. Contrary to a traditional Christmas carol's a cappella style of performance, trulla music is a lively mix of guitars, multiple percussion instruments, and witty lyrics.

La Trulla Ford allowed users to compose their own trulla music, choosing from a variety of instruments and musicians. Users were able to send to their friends the virtual musicians selected comfortably seated in a Ford vehicle of choice.

As a bonus, everyone who sent a trulla received an exclusive rebate offer valid for the Ford model selected to transport the musicians.

La Trulla Ford gave the consumers a fun, season-relevant way to interact with the brand by actively choosing their favorite Ford vehicles and generating a word-of-mouth chain by sending their compositions to their friends. The campaign also collected data from consumers without being a hassle, and made sale offers without the hard-sell factor.

jennywhx's picture
1142 pencils

Thanks for your long explanation! i appreciate it.
i always enjoy listen to other's ppl cultural and this is so cool!!
enjoy it.

wgeddes's picture
298 pencils

i like it

tom1977's picture
64 pencils

I like it tooo

Angelo PR's picture
Angelo PR
6 pencils

Engaging viral messages in a cut-ad-buget enviroment. Good job.

Made a couple of songs myself.

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