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Fitness First Asia: Burn This Meal

Advertising Agency: Ogilvy, Kuala Lumpur, Malaysia
Chief Creative Officer: Gavin Simpson
Creative Director: Rafael Guida
Regional Digital Director: Alex Lee
Art Director: Wong Chin Wei
Copywriter: Kok Lay Choon
Chinese Copywriter: Poon See Hian
Social & Content Strategist: Chong Wei Zhien
Social Media Executive: Wil Ong
AV Director: Eric Yan
Assistant Producer: Jennafinz Goonting
Designer: Lim Poh Yeng
Chinese Copywriter: Rudi Leung

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2 comments

damnson's picture
damnson
3950 pencils

While the case study is cringe-inducing, the idea is not bad at all! And it worked.

kleenex's picture
kleenex
26978 pencils

Bingo!!

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