First steps

Advertising Agency: Santa Clara, Sao Paulo, Brazil
Art Director: Vico Benevides
Copywriters: Andre Godoi, Fernando Campos
Diretor: Beto Salatini
Production Company: Lux Filmes

October 2007


ivan's picture

If you ever seen a child starting to walk you know that these are not the very first steps, but good ad nevertheless.

M.Yoda's picture
63 pencils

Luke, the power is with you. 9/10. You're ready to become a Jedi. Funny as hell !!!

klaussnow's picture
1675 pencils

mm, only ok for me, I think theres another in the series of the baby talking that ruined it for me.

... its already been done...

Mecajet's picture
116 pencils

Disgusting. Looked like something out of the poltergeist. Really creepy.
And Fila is not for real runners. This is all wrong for me.

sold's picture
3305 pencils

just to correct Mecajet sentence: Fila WAS not for real runners.
now it is
great ad!!

kgeiger's picture
7287 pencils

Nice idea. Nice advert.

iT-iS-i's picture
1721 pencils

An ok idea completely destroyed by a ghastly, unholy execution. The graphics are terrible and so is the overall finish of the ad... Doesn't quite crack fila's premise either...

iT-iS-i, like an upside down ! mark.

:: Put your ears against the ground so i can walk over what you heard::

saga01's picture
3 pencils

Er... they WANTED to make the movie to look amateur, like it´s a father who put his son´s first steps on youtube, it´s clear that it´s a viral ad.

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