Finland: Follow Finland


Follow Finland is a nation branding website which measures how Finland is perceived on the web. The aim of this web service is to collect news and views, both good and bad, which relate to Finland’s image in the world at large. Aggregating this data gives us interesting insights into where the Finland brand lies.

Advertising Agency: Is Good Creative, Helsinki, Finland
Creative Directors: Janne Pirinen, Jan Fagernäs
Art Director: Jan Fagernäs
Copywriter: Janne Pirinen
Additional credits: Tech Joonas Savolainen, Jussi Koskela
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Published: June 2010