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Follow Finland

Published/Aired: 
June 2010
Description: 

URL: http://followfinland.com/en

Follow Finland is a nation branding website which measures how Finland is perceived on the web. The aim of this web service is to collect news and views, both good and bad, which relate to Finland’s image in the world at large. Aggregating this data gives us interesting insights into where the Finland brand lies.

Advertising Agency: Is Good Creative, Helsinki, Finland
Creative Directors: Janne Pirinen, Jan Fagernäs
Art Director: Jan Fagernäs
Copywriter: Janne Pirinen
Additional credits: Tech Joonas Savolainen, Jussi Koskela
Powered by: Whitevector Oy

Comments (11)

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Highest Rated

Guest's picture
Guest

very neat idea!

atb2005's picture
atb2005
Activity Score 13561

Interesting concept. The site won't be particularly entertaining though as there are mostly good things to say about Finland, which is indeed a beautiful country.

Lucylu's picture
Lucylu
Activity Score 109

A really good, unusual idea. Let's have more sites like this.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Hmm nice idea but I think it needs to be worked out a bit more, get more concrete. Also, they need a proper webdesigner.

atb2005's picture
atb2005
Activity Score 13561

I beg to differ. Design is excellent.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Really? Just the sight of that +12 button ALONE makes me shiver. It's like one of those free stock templates.

Guest's picture
Guest

yes, fine idea, but the better web design is needed

Guest's picture
Guest

What a cool idea! This could also work for other countries and companies. I haven't seen anything like this before. Companies might do this, but not publicly. Really like the simple, clean design of the site, too.

Guest's picture
Guest

Very good!

Guest's picture
Guest

Nice one, very different. Wonder if this was part of a campaign, or "for fun"? Design is very functional, not trying too hard which isn't the point of the site. Looks easy to use and navigate. This is a good idea which I hope the agency takes further. There is a lot more potential in this. Would love to see a live feed of news it gathers.

lahaff's picture
lahaff
Activity Score 1518

Quite nice idea, but as a Swede I give them a couple of minus points.

Guest's picture
Guest

very neat idea!

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