Fila: First steps
High Bandwidth | Low Bandwidth | Mobile
Advertising Agency: Santa Clara, Sao Paulo, Brazil
Art Director: Vico Benevides
Copywriters: Andre Godoi, Fernando Campos
Diretor: Beto Salatini
Production Company: Lux Filmes
8 Comments
If you ever seen a child starting to walk you know that these are not the very first steps, but good ad nevertheless.
Luke, the power is with you. 9/10. You're ready to become a Jedi. Funny as hell !!!
mm, only ok for me, I think theres another in the series of the baby talking that ruined it for me.
... its already been done...
Disgusting. Looked like something out of the poltergeist. Really creepy.
And Fila is not for real runners. This is all wrong for me.
just to correct Mecajet sentence: Fila WAS not for real runners.
now it is
:-)
great ad!!
Nice idea. Nice advert.
An ok idea completely destroyed by a ghastly, unholy execution. The graphics are terrible and so is the overall finish of the ad... Doesn't quite crack fila's premise either...
iT-iS-i, like an upside down ! mark.
:: Put your ears against the ground so i can walk over what you heard::
Er... they WANTED to make the movie to look amateur, like it´s a father who put his son´s first steps on youtube, it´s clear that it´s a viral ad.