FedEx: Loading Bar

In this contextual execution, FedEx demonstrates their fast, reliable delivery abilities. The video is intended for online only and is placed in front of content that requires downloading.

Advertising Agency: BBDO New York, USA
David Lubars: Chairman, Chief Creative Officer, North America
Greg Hahn: Executive Creative Director
Michael Smith: Executive Creative Director
Jason Lucas: Senior Creative Director
Adam Calvert: Copywriter
John James: Art Director
Kimberly Clark: Producer
Production Company: Oil Factory
Director: Tomorrow’s Brightest Minds
Edit House: Lost Planet
Editor: Bruce Herrman
Visual Effects Company: Spontaneous

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bootchec's picture
34 pencils

What a basic idea! What a basic execution. That's what happens when 'big heads' need some digital in their portfolio. Is there any content on a web that would require 15mb video as a preloader?! And what exactly does it mean:"...and is placed in front of content that requires downloading."? Do they want me to put it on my website? Put it on yours and sit back watching number of users dropping off in a high speed.

ivan's picture

Just a correction on one point. The video above is 1.3MB, but I'm sure it can be cut down below 1MB.

Ivan Raszl, admin of AotW

bootchec's picture
34 pencils

right, not sure where I've read about 15mb :)

Olafski001's picture
1194 pencils

it's put in front of videos
eg on newswebsites often have sponsored preloaders

it's a nice idea

Guest's picture

Totally agree. I really don't know what the take out for me was? it needed to tie back to a website or an online Fedex product or feature like online tracking or something.

It's weird whenever something digital gets posted in here even thought it's crap and been done to death folks on here cream themselves over it! ridiculous.

Guest's picture


tytpol's picture
776 pencils

Funny. Nice for interactive an online.

Guest's picture

nice idea

kgeiger's picture
7004 pencils

That was spot on. Well done.

benihana77's picture
86 pencils

Having it over loading videos is pretty great. It's a creative idea that'll surely grab attention and act as a nice reminder to people that FedEx is a viable option for shipping.


Tripioso's picture
466 pencils

Nice & simple. i like it.

Life's a Trip. Enjoy the Ride!

silvi's picture
4172 pencils

Less is more. Congratulations!

Guest's picture
Guest's picture

WONDERFUL ~ totally impressive !!!

ambareesha's picture
255 pencils

simple | silent | strong.

- @mbi

alexander_bickov's picture
3279 pencils

Love it

northerncreative's picture
8 pencils

A nice, simple idea that is executed well. Nice work guys.

ERROR404's picture
770 pencils

put before videos instead of other ads, works great. i hate loading time, even if today there almost is none anymore. but everybody knows what its like to wait for a video to start and for a package to recieve. its so simple but clever. i like it.

Guest's picture

gold cyber

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