FedEx: Loading Bar
High Bandwidth | Low Bandwidth | Mobile
In this contextual execution, FedEx demonstrates their fast, reliable delivery abilities. The video is intended for online only and is placed in front of content that requires downloading.
Advertising Agency: BBDO New York, USA
David Lubars: Chairman, Chief Creative Officer, North America
Greg Hahn: Executive Creative Director
Michael Smith: Executive Creative Director
Jason Lucas: Senior Creative Director
Adam Calvert: Copywriter
John James: Art Director
Kimberly Clark: Producer
Production Company: Oil Factory
Director: Tomorrow’s Brightest Minds
Edit House: Lost Planet
Editor: Bruce Herrman
Visual Effects Company: Spontaneous
19 Comments
What a basic idea! What a basic execution. That's what happens when 'big heads' need some digital in their portfolio. Is there any content on a web that would require 15mb video as a preloader?! And what exactly does it mean:"...and is placed in front of content that requires downloading."? Do they want me to put it on my website? Put it on yours and sit back watching number of users dropping off in a high speed.
Just a correction on one point. The video above is 1.3MB, but I'm sure it can be cut down below 1MB.
right, not sure where I've read about 15mb :)
Still...
it's put in front of videos
eg on newswebsites often have sponsored preloaders
it's a nice idea
Totally agree. I really don't know what the take out for me was? it needed to tie back to a website or an online Fedex product or feature like online tracking or something.
It's weird whenever something digital gets posted in here even thought it's crap and been done to death folks on here cream themselves over it! ridiculous.
bravo
Funny. Nice for interactive an online.
www.tytpol.com
nice idea
That was spot on. Well done.
Having it over loading videos is pretty great. It's a creative idea that'll surely grab attention and act as a nice reminder to people that FedEx is a viable option for shipping.
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http://benpaddockdesign.com/ihadathought/
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Nice & simple. i like it.
Life's a Trip. Enjoy the Ride!
Less is more. Congratulations!
Very nice idee!
http://www.creativecriminals.com
WONDERFUL ~ totally impressive !!!
simple | silent | strong.
- @mbi
Love it
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
A nice, simple idea that is executed well. Nice work guys.
put before videos instead of other ads, works great. i hate loading time, even if today there almost is none anymore. but everybody knows what its like to wait for a video to start and for a package to recieve. its so simple but clever. i like it.
gold cyber