Exoto Tifosi Scuderia Dubai: Grab your own

Exoto Tifosi collectors are often car fanatics, and car fanatics are Exoto Tifosi collectors. So, to engage with those who know the difference between an Enzo and a Testarossa, we created an interactive banner that invites the viewer to grab the rarest jewel of all Ferraris – a 1961 Tipo156 F1 Sharknose – for themselves. The pay-off? A surprise. Not a genuine classic Ferrari, but the next best thing – a 1:18 scale model of the original. The message – it may be smaller, but it’s as real as it gets!

Advertising Agency: Memac Ogilvy, UAE
Executive Creative Director: Till Hohmann
Creative Director: Preethi Mariappan
Art Director: Rafael Guida
Copywriter: Melanie Clancy
Photographer: Jey Jeyendran
Published: February 2010