The Digital Story of the Nativity

December 2010

How social media, web and mobile tell the story of the Nativity. Christmas story told through Facebook, Twitter, YouTube, Google, Wikipedia, Google Maps, GMail, Foursquare, Amazon.

We wanted to send our clients a Christmas postcard that had the "share it" factor. We came up with an idea and placed it online on the eve of a religious day in Portugal. Facebook and Twitter shares went skyrocket within a couple of days. One week later, we

Advertising Agency: Excentric, Lisbon, Portugal

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Highest Rated

Nike Diesel's picture
Nike Diesel
Activity Score 13630

still funny :)

morse's picture
Activity Score 17510

Inexpensive yet creative and entertaining.

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Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Yeah a classmate of me showed this on Facebook and I showed it to my friends and family too - shows the viral effect of this :) It's extremely funny, relevant and something new in the cliche's of Christmas. Really enjoyable :) I wonder if it offended some sensitive die-hard Christians ;p only that could make it better.

kleenex's picture
Activity Score 44639

I fully loved it!!!

Sdb's picture
Activity Score 1362

Nicely executed!

tirthomitro's picture
Activity Score 2758

like the cliche' goes - out of the box.literally

they showed me a picture & i laughed
dignity has never been photographed

soulbearer's picture
Activity Score 213

Most amazing thing is that it was made by the trainee at that agency!

annie92's picture
Activity Score 7


alex7white's picture
Activity Score 7

Pretty inventive holiday card! Very cute. They should do ones about every holiday now!

Nike Diesel's picture
Nike Diesel
Activity Score 13630

still funny :)