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Excentric: The Digital Story of the Nativity

How social media, web and mobile tell the story of the Nativity. Christmas story told through Facebook, Twitter, YouTube, Google, Wikipedia, Google Maps, GMail, Foursquare, Amazon.

We wanted to send our clients a Christmas postcard that had the "share it" factor. We came up with an idea and placed it online on the eve of a religious day in Portugal. Facebook and Twitter shares went skyrocket within a couple of days. One week later, we released the English version and it went viral again.

Advertising Agency: Excentric, Lisbon, Portugal
Published: December 2010

9 comments

morse's picture
morse
15439 pencils

Inexpensive yet creative and entertaining.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Yeah a classmate of me showed this on Facebook and I showed it to my friends and family too - shows the viral effect of this :) It's extremely funny, relevant and something new in the cliche's of Christmas. Really enjoyable :) I wonder if it offended some sensitive die-hard Christians ;p only that could make it better.

kleenex's picture
kleenex
26203 pencils

I fully loved it!!!

Sdb's picture
Sdb
1364 pencils

Nicely executed!

tirthomitro's picture
tirthomitro
2720 pencils

like the cliche' goes - out of the box.literally

they showed me a picture & i laughed
dignity has never been photographed

soulbearer's picture
soulbearer
207 pencils

Most amazing thing is that it was made by the trainee at that agency!

annie92's picture
annie92
7 pencils

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alex7white's picture
alex7white
7 pencils

Pretty inventive holiday card! Very cute. They should do ones about every holiday now!

Nike Diesel's picture
Nike Diesel
13339 pencils

still funny :)

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