Excentric: The Digital Story of the Nativity
How social media, web and mobile tell the story of the Nativity. Christmas story told through Facebook, Twitter, YouTube, Google, Wikipedia, Google Maps, GMail, Foursquare, Amazon.
We wanted to send our clients a Christmas postcard that had the "share it" factor. We came up with an idea and placed it online on the eve of a religious day in Portugal. Facebook and Twitter shares went skyrocket within a couple of days. One week later, we released the English version and it went viral again.
Advertising Agency: Excentric, Lisbon, Portugal
Published: December 2010
8 Comments
Inexpensive yet creative and entertaining.
What hath God wrought
Yeah a classmate of me showed this on Facebook and I showed it to my friends and family too - shows the viral effect of this :) It's extremely funny, relevant and something new in the cliche's of Christmas. Really enjoyable :) I wonder if it offended some sensitive die-hard Christians ;p only that could make it better.
http://jackmancer.com/
http://twitter.com/jackmancer/
I fully loved it!!!
Nicely executed!
like the cliche' goes - out of the box.literally
they showed me a picture & i laughed
dignity has never been photographed
Most amazing thing is that it was made by the trainee at that agency!
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Pretty inventive holiday card! Very cute. They should do ones about every holiday now!