Evian: Baby&Me app

Download: App store, Google Play, Facebook.

Evian wants to give everyone the chance to try the experience for themselves and discover their inner baby. In order to do this, BETC Digital teamed up with B-Reel and created an app that is available from today. Upload your photo and the app will use advanced facial recognition software to create a baby version of yourself that can be shared with your friends.

Advertising Agency: BETC Digital, France
Creative Director: Ivan Beczkowski
Art Director: Sokphea Pes
Copywriter: Emmanuelle Labbe
Technology: Thibault Dargeou
App Development: B-REEL
Published: May 2013