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Engelhorn sports, Mannheim: Banner Screening

Your rating: None Average: 7.2 (22 votes)

To promote the current tennis collection which is distributed by Engelhorn sports, in a banner ad a professional tennis player always beats back the cursor like a ball. No matter from where somebody tries to click onto the banner ad, even experienced users won't be able to be successfull.

Advertising Agency: Plan.Net / Serviceplan Gruppe, Germany
Chief Creative Officer: Alex Schill
CDO: Friedrich von Zitzewitz
Creative Diretors: Markus Maczey, Cornelia Blasy-Steiner
Art Director: Adrian Jäschke
Copywriter: Veit Schumacher
Account Executive: Hanna Schütte
Production Company: Plan.Net

6 Comments

Jaap Grolleman's picture 6401 pencils
Jaap Grolleman | Fri, 2011-01-21 07:28

Fun banner ;p I searched for the link but I think this banner is a bit old and no longer online :( whole site looks revamped.

http://jackmancer.com/
http://twitter.com/jackmancer/

veischu's picture 10 pencils
veischu | Fri, 2011-01-21 07:38

Ah, it isn't that old. :)

For further informations just check the showreel (sorry, only in German) here:
http://www.youtube.com/watch?v=3pjySvfG_10

If you want to check the English version of the shworeel and a clickdummy too, just look here:
http://awards.plan-net.de/DMMAOnlinestar2010/unclickable#english

veischu's picture 10 pencils
veischu | Fri, 2011-01-21 07:33

The banner ad just won a Mobius Award Certificate!

http://www.mobiusawards.com/awards/autosearch.asp?PROCESS=Y&F_ENTRY_YE...

morse's picture 8826 pencils
morse | Fri, 2011-01-21 08:39
7

Really cool, but if you can't click it how does it generate traffic?

What hath God wrought

pitted prunes's picture 218 pencils
pitted prunes | Mon, 2011-01-24 00:10

this is cool! though the ad looks so boring that i might not even notice its existence on the web..

Sdb's picture 1374 pencils
Sdb | Mon, 2011-01-24 01:15

innovative!

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