Energizer: Widget

Advertising Agency: TBWA, Toronto, Canada
Creative Director: Joe Amaral
Art Director: Jon Lane
Copywriter: Andrew Caie
Developer: Pixel Pusher

January 2010


the_lizard_king's picture
1257 pencils

Wow! this certainly is great. Is it like an application or something? But yet great job.

And then GOD said...
Let there be creativity!!!

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

I wonder if they really expect people to go "WOW where can I download this??"

It doesn't 'add' anything and I wouldn't think about downloading this crap widget.

grog's picture
16 pencils

YOU wouldn't. Many people would get it just to show its "coolness" to their friends.

Jack of all trades, master of none, though oftime better than master of one.

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

I can only speak for myself, that's what I did. You do speak for others, which you cannot. Let's wait for other people responses.

CrackerJackWorks's picture
17864 pencils

i can dig it

sirvan's picture
29860 pencils

Who would download this? Answer: nobody. It provides ZERO functionality, and is actually fairly annoying to use – as opposed to designating a 'hot corner' for sleep, or simply pressing "OPT - CMD - EJECT".


"I love some things, and don't love some other things."

theanc's picture
2783 pencils

You got a point here but it's still cool for the average user. Even if you don't use for yourself you comment about it to other people.

michdec's picture
440 pencils

I'm sort of two ways about this - I think the idea is pretty cool, I would probably at least download the widget and use it once before i forgot about it or trashed it- that's if it looked different, the wires just make it look cheap and tacky, if it were a bit more swish looking it would be better

satrianee's picture
3748 pencils

mac os is the worst choice for this... with windows it could make some sense.. (at least a sense of humor)

Monkey1979's picture
56 pencils

what the feck? who would want to do this? isn't it easy enough?

HV's picture
212 pencils

interesting idea, but heay!? I why would I even download this widget in the first place?

Then annoying the user with a fake turn off.. nahh.. not working!

Shingo's picture
408 pencils

i think maybe it would be good for windows users!! not for mac lol
i think it is a good idea but i wont download it!

fala fulani's picture
fala fulani
254 pencils

It would be good for internal marketing though. They would have the interesting in downloading it and it has great "cool" value.

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