Energizer: Positiveland


Advertising Agency: TBWA\Latin America
Regional Account Director: Nicola Pinna
Regional Digital Director: Romain Naegelen
Regional Strategic Planner: Kelly Philipse
General Creative Directors: Juan Cruz Bazterrica, Guillermo Castañeda
Interactive Director: Marcelo Santarceri
Creative Director: Roberto Leston
Art Director: Cecilia Astengo
Copywriter: Emilio Pastore
Account Director Interactive: Agustina Vázquez
Account Executive Interactive: Micaela Weinstein
Head of Audiovisual Production: Gonzalo Calzada
Producer: Agustina Marques
Producer: Flamboyant Paradise
Director: Javier Lourenço
Soundtrack: Noroeste


venom_elite's picture
769 pencils

"First of all you have to log into Facebook. Then you have to Like our Facebook page."

Really? That's how you kick off your case study vid?


andylefty's picture
4539 pencils

I think we will all have this thought.

andylefty's picture
4539 pencils

For all I know, the actions it encourages are effective but the video and payoffs seem very tedious.

kleenex's picture
33754 pencils

Did this have any real payoff in the end???

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