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Energizer: Positiveland

URL: http://www.positiveland.com

Advertising Agency: TBWA\Latin America
Regional Account Director: Nicola Pinna
Regional Digital Director: Romain Naegelen
Regional Strategic Planner: Kelly Philipse
General Creative Directors: Juan Cruz Bazterrica, Guillermo Castañeda
Interactive Director: Marcelo Santarceri
Creative Director: Roberto Leston
Art Director: Cecilia Astengo
Copywriter: Emilio Pastore
Account Director Interactive: Agustina Vázquez
Account Executive Interactive: Micaela Weinstein
Head of Audiovisual Production: Gonzalo Calzada
Producer: Agustina Marques
Producer: Flamboyant Paradise
Director: Javier Lourenço
Soundtrack: Noroeste

4 comments

venom_elite's picture
venom_elite
769 pencils

"First of all you have to log into Facebook. Then you have to Like our Facebook page."

Really? That's how you kick off your case study vid?

*close*

andylefty's picture
andylefty
4539 pencils

I think we will all have this thought.

andylefty's picture
andylefty
4539 pencils

For all I know, the actions it encourages are effective but the video and payoffs seem very tedious.

kleenex's picture
kleenex
33754 pencils

Did this have any real payoff in the end???

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