Energizer: Positiveland
URL: http://www.positiveland.com
Advertising Agency: TBWA\Latin America
Regional Account Director: Nicola Pinna
Regional Digital Director: Romain Naegelen
Regional Strategic Planner: Kelly Philipse
General Creative Directors: Juan Cruz Bazterrica, Guillermo Castañeda
Interactive Director: Marcelo Santarceri
Creative Director: Roberto Leston
Art Director: Cecilia Astengo
Copywriter: Emilio Pastore
Account Director Interactive: Agustina Vázquez
Account Executive Interactive: Micaela Weinstein
Head of Audiovisual Production: Gonzalo Calzada
Producer: Agustina Marques
Producer: Flamboyant Paradise
Director: Javier Lourenço
Soundtrack: Noroeste
4 comments
"First of all you have to log into Facebook. Then you have to Like our Facebook page."
Really? That's how you kick off your case study vid?
*close*
I think we will all have this thought.
For all I know, the actions it encourages are effective but the video and payoffs seem very tedious.
Did this have any real payoff in the end???