Energizer Batteries: Pre-roll

Advertising Agency: TBWA, Toronto, Canada
Creative Director: Joe Amaral
Art Director: Jon Lane
Copywriter: Andrew Caie
Developer: Pixel Pusher


dadada's picture
1720 pencils


Everybody is creative, be yourself.

the_lizard_king's picture
1259 pencils

Ok... but dont u think this is a bit drag? or is it just me? I mean it certainly is creative no doubt bout tht. But just a bit drag...

And then GOD said...
Let there be creativity!!!

daniel ieraci's picture
daniel ieraci
333 pencils

Annoying. Probably would work better as a static image that didn't require the user to drag the batteries.

grog's picture
16 pencils

Dunno, people would likely ignore any web ad during surfing but this one requires your interaction to achieve your goal (watch the video) and it's kinda funny.

Jack of all trades, master of none, though oftime better than master of one.

daniel ieraci's picture
daniel ieraci
333 pencils

While you do have a valid point, my only real problem is that it interferes with what the viewer was trying to do before i.e. trying to watch a video...maybe I'm just too critical...

Flurb's picture
261 pencils

Hey Grog, how is working at TBWA Toronto these days?

Guest's picture

Grog totally doesn't work at tbwa toronto! I did though...thanks Grog!

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

Easiest mini game ever!

sold's picture
3290 pencils

you do this 1 time, ok. but 3-4-5 time...
for me, this is weak.

sirvan's picture
29860 pencils

Ok, now THIS one makes some sense.

The other one, the "desktop widget" is just absolutely annoying stupid.

THIS one actually rewards you for using the batteries. You get your content! And that is exactly what online advertising can do.


"I love some things, and don't love some other things."

Monkey1979's picture
56 pencils

online adverts shouldn't make you have to do things to see content. I'd have left this site by now.

they are forcing you to interact, not many people will find that cool

sweejin's picture
7254 pencils

It might work as an interactive banner that drives to a tactical campaign.

chris myles's picture
chris myles
429 pencils

good ad.

Spoonfeederxxx's picture
641 pencils

A bit gimmicky...

But nice...

Crazyowl's picture
2 pencils

Srry. but done. By the same energinzer in 2006. And won at NY festival.

It loaded AoL movie trailers. When plp whant to see a trailer it appear and they have to put the batteries for the movie to stard

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