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Emails

Published/Aired: 
December 2006
Description: 

There were two emails sent out.

The first one showed how fast you get from 0 to 100 using the scroll bar as a navigation device:
http://www.nordpol.com/2005/renault/meganesport/en/01/

The second one sent the next day showcased cruise control using the same navigation:
http://www.nordpol.com/2005/renault/meganesport/en/02/

Advertising Agency: Nordpol+, Hamburg, Germany
Art Director: Gunther Schreiber, Dominik Anweiler
Creative Director: Ingo Fritz
Designer: Mark Hofler
Writer: Ingmar Bartels

Comments (7)

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Highest Rated

ivan's picture
ivan

Isn't that what's happening?

weighter's picture
weighter
Activity Score 744

Very effective. very clever. thumbs up.

kiril's picture
kiril
Activity Score 4

I think that's really brilliant idea

squirrely's picture
squirrely
Activity Score 316

Now that is original. Smart use of the medium. Kudos.

klek's picture
klek
Activity Score 58

Awesome....love this ad alot. :) proper execution with the right medium....claps

fauxjebus's picture
fauxjebus
Activity Score 498

Awesome.

Wren's picture
Wren
Activity Score 66

The second one could've been more effective if the "100" stayed constant inspite of the the vertical scrollbar.

ivan's picture
ivan

Isn't that what's happening?

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