Eliya For Blind Children: Countdown

URL: http://websense-media.co.il/elia/index_english.html

Advertising Agency: Websense Group, Tel Aviv, Israel
Creative Director: Nisso Larden
Art Director: Golan Swissa
Copywriter: Aviad Rozenberg
Social Marketing Manager : Adi Abramovich
Social Media Programming: Yaakov Zoaretz
Flash Programming: Gil Atlan
Account manager: Racheli Haitner

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31 comments

LeeHarvey's picture
LeeHarvey
3045 pencils

Doesn't make sense.

Guest's picture
Guest

what is not?

Guest's picture
Guest

You need to go to the link. It's pretty clear.

LeeHarvey's picture
LeeHarvey
3045 pencils

It's clear to those who can still SEE, so it doesn't make sense.

Guest's picture
Guest

NICEEEEEEEEEEEE!!! like!

cooljj's picture
cooljj
3 pencils

Like :)

Guest's picture
Guest

100% ideafull

Guest's picture
Guest

Not entirely sure what the point is?

Guest's picture
Guest

Can someone explain the idea?

Gi_bo's picture
Gi_bo
1385 pencils

WEAK, I didnt feel "without sight", but rather eager to see what happened next.

GiBo

TommyO's picture
TommyO
1866 pencils

Exactly.

Guest's picture
Guest

can someone explain please?

Guest's picture
Guest

don´t get it

Phil Lestino's picture
Phil Lestino
1672 pencils

Worthy but not true...I could see perfectly well throughout

Anonymous Author's picture
Anonymous Author
1541 pencils

Don't see how this is a truism; it is an insightful idea, but needs to be looked at more closely.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Guest's picture
Guest

Gi_bo | Thu, 2010-08-19 07:51

WEAK, I didnt feel "without sight", but rather eager to see what happened next.

doesnt tht amplify the point they are trying to get across. you can see whats next when u click. the blind cant.

Gi_bo's picture
Gi_bo
1385 pencils

Not in my book. It doesnt bring the message across. I was eager to see what happened next in the ad, and as opposite to the blind, I COULD, and immediateley, thus this leads me nowhere. "Chosing when you had enough" is a very weak way of of engaging the problem and putting me in the spot. Now, considering the blind dont have a choice, deprive me from the possibility of leaving, even if I "HAD ENOUGH" and that is a different story. These kind of messages need direct approaches and not subjective associations. Maybe the creatives felt blind, but that means nothing.

GiBo

Guest's picture
Guest

I didn't understand.

LeroyChristian's picture
LeroyChristian
392 pencils

me too

Guest's picture
Guest

Big LIKE!! This smart and simple

Guest's picture
Guest

Come on guys this is very simple ,sharp and powerfull I love it!!

Guest's picture
Guest

Some people have asked for clarification about the purpose of this campaign. This campaign deals with the idea of giving hope to visually impaired as well as blind kids. The idea was to hi-light the issue, without seeming too morbid or depressing. After all, these are still kids, so we wanted to use bright colors to signal hope. The wait in the beginning is just to give an indication of the frustration that these kids face. Thanks for your comments, I hope that you remember to donate.

Guest's picture
Guest

I love your work guys!! was it successful?>?

Guest's picture
Guest

Donate Money for Israely Kids !! REALLY ..
IF THEY stop spending money on killing Palestininan kids they'll have much more money to save and help those blind kids...

Those kids are better off blind oppopsed to them seeing their so called country slaughter other children in plaestine lebanon and so on ...

Guest's picture
Guest

So well Said .. Thank You

Guest's picture
Guest

save you political, pathetic shit to other websites!!
this is a professional site ( or used to be ) and have no place for this kind of crap!

Guest's picture
Guest

the guy actually makes sense .. in other words how do these ads actually work if the target market is all wrong .. why should people help those children if the cause is it a real one !!!
so id say to the responder widen up your mind look at the bigger picture and save your shit ... the comment he made isnt political !!

Guest's picture
Guest

NICE ONE

clayology com's picture
clayology com
247 pencils

Well..I am not pretty sure about this one..though the message is sensitively placed..yet this involves vision to stop the countdown..but if we don't think too much on it..it is neat!

Ads u create needs Attention!! http://www.claycardstudio.com

NissoMan's picture
NissoMan
4 pencils

thank you guys for all of your Insights!

velle's picture
velle
1550 pencils

ooooooooooooo good one!

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