Electronic Arts, FIFA Street: Ronaldinho
Check out the microsite: http://www.fifastreetmovie.com/uk/ (Click launch PC)
Advertising Agency: 20:20 London, United Kingdom
Creative Director: Peter Riley
Art Director: Dean Woodhouse
Copywriter: Hugo Bierschenk
Producer: Tim Garbutt
Designer: Dave Luff
Technical Director: Mark Riley
Released: 2005


7 Comments
i like the whole pc background. it's not a new idea but nicely done and it's fun to watch.
i wish i could have been at the set :)
Its alot of fun.
Nothing particularly new but fun nontheless.
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It was released in 2005, mind.
That was terribly done. I'm not sure if the idea was to fool the user into thinking it was their desktop, in which case it was a complete failure; or if it was just meant to be a "cute" idea, in which case it was a relative failure. Why highlight your inability to pull off impressive technical feats by faking them in an obvious manner?
Another example of a brainstorm gone wrong on the part of creative. Where is the strategy behind this? What is it meant to achieve? I get no message from it, something that might be tempered by brilliant execution, but not by mediocre execution, as in this case.
i like it reminds me of this; www.hongkiat.com/blog/flash-desktop-fight-animation/
Sincerely,
Arnold Santillan
714-206-2459
Very nice one like this:
http://www.zlwo.com/
could be one of this:
http://www.zlwo.com/