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Electronic Arts, FIFA Street: Ronaldinho

Electronic Arts, FIFA Street: Ronaldinho
Your rating: None Average: 8.2 (5 votes)

Check out the microsite: http://www.fifastreetmovie.com/uk/ (Click launch PC)

Advertising Agency: 20:20 London, United Kingdom
Creative Director: Peter Riley
Art Director: Dean Woodhouse
Copywriter: Hugo Bierschenk
Producer: Tim Garbutt
Designer: Dave Luff
Technical Director: Mark Riley
Released: 2005

7 Comments

futura's picture 148 pencils

i like the whole pc background. it's not a new idea but nicely done and it's fun to watch.
i wish i could have been at the set :)

A. J. SMITH's picture 2850 pencils

Its alot of fun.

Nothing particularly new but fun nontheless.

-----------------------------
'Say it right, then say it great' - Hey Whipple! Squeeze this!

Jennifer Chen's picture 7 pencils

It was released in 2005, mind.

jayson23's picture 2 pencils

That was terribly done. I'm not sure if the idea was to fool the user into thinking it was their desktop, in which case it was a complete failure; or if it was just meant to be a "cute" idea, in which case it was a relative failure. Why highlight your inability to pull off impressive technical feats by faking them in an obvious manner?

Another example of a brainstorm gone wrong on the part of creative. Where is the strategy behind this? What is it meant to achieve? I get no message from it, something that might be tempered by brilliant execution, but not by mediocre execution, as in this case.

pixelbomb1's picture 2585 pencils

i like it reminds me of this; www.hongkiat.com/blog/flash-desktop-fight-animation/

Sincerely,
Arnold Santillan
714-206-2459

Guest's picture

Very nice one like this:
http://www.zlwo.com/

Guest's picture

could be one of this:
http://www.zlwo.com/

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