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TubePetition

Agency: 
Published/Aired: 
January 2010
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Description: 

Mission: On December 2009, world leaders attended the COP15 summit: the most important climate change conference in a decade. ELA Israel wanted to create an online awareness campaign to promote this important summit and support the green agenda.

Idea: Using Youtube's shared annotations feature, we've created TubePetition, the first ever video based petition inside a Youtube video, that literally allows users to sign their names and Raise Their Voice.

Results: TubePetition swept the web and united millions from all over the world under one global voice and received wide news coverage on TV stations, newspapers, websites and blogs worldwide.

Advertising Agency: Mizbala, Israel
Creative Team: Guy Dayan, Dori Ben Israel
Musical Director: Yishay Raziel
Voice Talent: Jeff Laurence Gill

Comments (10)

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mariolakownacka's picture
mariolakownacka
30 Activity Scores

simplicity.. please let my eyes rest on sth else..

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