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ELA Israel (Bottles collections for recycling): TubePetition

Mission: On December 2009, world leaders attended the COP15 summit: the most important climate change conference in a decade. ELA Israel wanted to create an online awareness campaign to promote this important summit and support the green agenda.

Idea: Using Youtube's shared annotations feature, we've created TubePetition, the first ever video based petition inside a Youtube video, that literally allows users to sign their names and Raise Their Voice.

Results: TubePetition swept the web and united millions from all over the world under one global voice and received wide news coverage on TV stations, newspapers, websites and blogs worldwide.

Advertising Agency: Mizbala, Israel
Creative Team: Guy Dayan, Dori Ben Israel
Musical Director: Yishay Raziel
Voice Talent: Jeff Laurence Gill

10 comments

zerocool's picture
zerocool
455 pencils

lame?

Duckman's picture
Duckman
520 pencils

"The first ever" tube petition? Just found 1150 others on you tube.

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Trifles make perfection, and perfection is no trifle.

BFB's picture
BFB
938 pencils

"He who says "done" shall provide a link".
I think this is incredible. It's perfect use of the Youtube media for a great cause.

alexander_bickov's picture
alexander_bickov
3279 pencils

Nice

DBB's picture
DBB
1218 pencils

This is amazing , and never have been done before.

stop saying "done" just cause you couldnt think of anything like it.

binunk's picture
binunk
216 pencils

Very nice idea. Never seen this before.

binunk's picture
binunk
216 pencils

Very nice idea. Never seen this before.

KpitanRetroman's picture
KpitanRetroman
11 pencils

good idea

Kpitan

hilazon's picture
hilazon
150 pencils

very strong & clever!

mariolakownacka's picture
mariolakownacka
30 pencils

simplicity.. please let my eyes rest on sth else..

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