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ELA Israel (Bottles collections for recycling): TubePetition

Your rating: None Average: 7.8 (62 votes)

Mission: On December 2009, world leaders attended the COP15 summit: the most important climate change conference in a decade. ELA Israel wanted to create an online awareness campaign to promote this important summit and support the green agenda.

Idea: Using Youtube's shared annotations feature, we've created TubePetition, the first ever video based petition inside a Youtube video, that literally allows users to sign their names and Raise Their Voice.

Results: TubePetition swept the web and united millions from all over the world under one global voice and received wide news coverage on TV stations, newspapers, websites and blogs worldwide.

Advertising Agency: Mizbala, Israel
Creative Team: Guy Dayan, Dori Ben Israel
Musical Director: Yishay Raziel
Voice Talent: Jeff Laurence Gill

10 Comments

zerocool's picture 428 pencils
zerocool | Sat, 2010-01-30 12:18
1

lame?

Duckman's picture 516 pencils
Duckman | Sat, 2010-01-30 14:52

"The first ever" tube petition? Just found 1150 others on you tube.

_____________________________________________________
Trifles make perfection, and perfection is no trifle.

BFB's picture 929 pencils
BFB | Sun, 2010-01-31 06:19

"He who says "done" shall provide a link".
I think this is incredible. It's perfect use of the Youtube media for a great cause.

alexander_bickov's picture 3323 pencils
alexander_bickov | Sat, 2010-01-30 18:17

Nice

Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas

DBB's picture 1224 pencils
DBB | Sun, 2010-01-31 20:03

This is amazing , and never have been done before.

stop saying "done" just cause you couldnt think of anything like it.

binunk's picture 211 pencils
binunk | Mon, 2010-02-01 01:42

Very nice idea. Never seen this before.

binunk's picture 211 pencils
binunk | Mon, 2010-02-01 01:42

Very nice idea. Never seen this before.

KpitanRetroman's picture 11 pencils
KpitanRetroman | Mon, 2010-02-01 10:55

good idea

Kpitan

hilazon's picture 150 pencils
hilazon | Tue, 2010-02-02 09:49

very strong & clever!

mariolakownacka's picture 30 pencils
mariolakownacka | Tue, 2010-04-27 19:01

simplicity.. please let my eyes rest on sth else..

www.ludziepracy.com
polecane w sieci http://www.esapro.com/polecane-strony/

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