ELA Israel (Bottles collections for recycling): TubePetition
Mission: On December 2009, world leaders attended the COP15 summit: the most important climate change conference in a decade. ELA Israel wanted to create an online awareness campaign to promote this important summit and support the green agenda.
Idea: Using Youtube's shared annotations feature, we've created TubePetition, the first ever video based petition inside a Youtube video, that literally allows users to sign their names and Raise Their Voice.
Results: TubePetition swept the web and united millions from all over the world under one global voice and received wide news coverage on TV stations, newspapers, websites and blogs worldwide.
Advertising Agency: Mizbala, Israel
Creative Team: Guy Dayan, Dori Ben Israel
Musical Director: Yishay Raziel
Voice Talent: Jeff Laurence Gill
10 Comments
lame?
"The first ever" tube petition? Just found 1150 others on you tube.
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Trifles make perfection, and perfection is no trifle.
"He who says "done" shall provide a link".
I think this is incredible. It's perfect use of the Youtube media for a great cause.
Nice
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
This is amazing , and never have been done before.
stop saying "done" just cause you couldnt think of anything like it.
Very nice idea. Never seen this before.
Very nice idea. Never seen this before.
good idea
Kpitan
very strong & clever!
simplicity.. please let my eyes rest on sth else..
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