El Ciudadano: iPhone App
Advertising Agency: Prolam Y&R, Chile
Creative Directors: Álvaro Becker, Francisco Cavada, Emerson Navarrete
Copywriters: Gonzalo Ferrada, Fernando Espinosa, Rodrigo Richards, Samer Zeidan, Joaquin Molina, Juan Pablo Fierro, Alejandro Torres
Production: Camila Moreno / PUA Producciones, Akustik
Published: October 2011
10 comments
So el Ciudadano ran out of money to pay real photographers?, I´m really not amused by this app. But I guess there are people that would download it.
GiBo
Slightly intolerant but the bad grammar/translation is irritating. Idea is okay and makes sense in a social network world where everyone is an author/journalist.
I like the idea, what I'm missing though is a reason/reward for people to do it.
http://shap-art.com
Nice idea if people are going to use it.
.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.
Is nicety (or is it 'nicenest' ?) determined by idea's popularity? ;)
Me imagino que varios habrán creado portadas absurdas, como tomarle una foto a su perro y escribir lo que se les de la gana.
Crowdsourced journalism. Nice. (Though Twitter is still the way to go for instant news I think).
I just hope they have people to moderate things before they are posted on El Cuidadano's site...
http://lawsonhembree.wordpress.com | http://twitter.com/LawsonHembree | http://www.linkedin.com/in/lawsonhembreev
This is such an oooooooold concept. "Now you are the journalist", wow, that's really out of the box! This was true before smartphones even existed. This app is appalling.
It could be second-handed idea on a global scale, but I wouldn't surprised if it was the first citizen journalism app in Chile. On that basis, a another extra star is awarded.
Los resultados fueron claros, les fue muy bien, felicidades por la campaña.