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El Ciudadano: iPhone App

Advertising Agency: Prolam Y&R, Chile
Creative Directors: Álvaro Becker, Francisco Cavada, Emerson Navarrete
Copywriters: Gonzalo Ferrada, Fernando Espinosa, Rodrigo Richards, Samer Zeidan, Joaquin Molina, Juan Pablo Fierro, Alejandro Torres
Production: Camila Moreno / PUA Producciones, Akustik
Published: October 2011

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10 comments

Gi_bo's picture
Gi_bo
1385 pencils

So el Ciudadano ran out of money to pay real photographers?, I´m really not amused by this app. But I guess there are people that would download it.

GiBo

andylefty's picture
andylefty
4533 pencils

Slightly intolerant but the bad grammar/translation is irritating. Idea is okay and makes sense in a social network world where everyone is an author/journalist.

Shahak's picture
Shahak
28 pencils

I like the idea, what I'm missing though is a reason/reward for people to do it.

morse's picture
morse
15590 pencils

Nice idea if people are going to use it.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

skol101's picture
skol101
30 pencils

Is nicety (or is it 'nicenest' ?) determined by idea's popularity? ;)

alvaropc89's picture
alvaropc89
63 pencils

Me imagino que varios habrán creado portadas absurdas, como tomarle una foto a su perro y escribir lo que se les de la gana.

Lawson Hembree's picture
Lawson Hembree
456 pencils

Crowdsourced journalism. Nice. (Though Twitter is still the way to go for instant news I think).

I just hope they have people to moderate things before they are posted on El Cuidadano's site...

contact77's picture
contact77
35 pencils

This is such an oooooooold concept. "Now you are the journalist", wow, that's really out of the box! This was true before smartphones even existed. This app is appalling.

skol101's picture
skol101
30 pencils

It could be second-handed idea on a global scale, but I wouldn't surprised if it was the first citizen journalism app in Chile. On that basis, a another extra star is awarded.

xgallardo's picture
xgallardo
18 pencils

Los resultados fueron claros, les fue muy bien, felicidades por la campaña.

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