El Ciudadano: iPhone App

Advertising Agency: Prolam Y&R, Chile
Creative Directors: Álvaro Becker, Francisco Cavada, Emerson Navarrete
Copywriters: Gonzalo Ferrada, Fernando Espinosa, Rodrigo Richards, Samer Zeidan, Joaquin Molina, Juan Pablo Fierro, Alejandro Torres
Production: Camila Moreno / PUA Producciones, Akustik

October 2011


gioborde's picture
1387 pencils

So el Ciudadano ran out of money to pay real photographers?, I´m really not amused by this app. But I guess there are people that would download it.


andylefty's picture
4535 pencils

Slightly intolerant but the bad grammar/translation is irritating. Idea is okay and makes sense in a social network world where everyone is an author/journalist.

Shahak's picture
28 pencils

I like the idea, what I'm missing though is a reason/reward for people to do it.

morse's picture
17026 pencils

Nice idea if people are going to use it.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

skol101's picture
30 pencils

Is nicety (or is it 'nicenest' ?) determined by idea's popularity? ;)

alvaropc89's picture
63 pencils

Me imagino que varios habrán creado portadas absurdas, como tomarle una foto a su perro y escribir lo que se les de la gana.

Lawson Hembree's picture
Lawson Hembree
444 pencils

Crowdsourced journalism. Nice. (Though Twitter is still the way to go for instant news I think).

I just hope they have people to moderate things before they are posted on El Cuidadano's site...

contact77's picture
35 pencils

This is such an oooooooold concept. "Now you are the journalist", wow, that's really out of the box! This was true before smartphones even existed. This app is appalling.

skol101's picture
30 pencils

It could be second-handed idea on a global scale, but I wouldn't surprised if it was the first citizen journalism app in Chile. On that basis, a another extra star is awarded.

xgallardo's picture
18 pencils

Los resultados fueron claros, les fue muy bien, felicidades por la campaña.

Log in or register to post comments