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WEBcycle

Agency: 
Published/Aired: 
May 2011
Description: 

‏The Challenge: ‏Every year millions around the world commemorate Earth Hour by turning off all the lights for one hour. ‏Tel Aviv- Jaffa municipality initiates and produces Earth Hour in Israel. ‏As part of Earth Hour 2011, we were asked to raise awareness to the importance of Earth Hour to our planet.

‏The Solution: ‏Arc Interactive (one of Publicis Israel’s digital arms) along with Tel Aviv-Jaffa Municipality connected the real world online. ‏Together we developed a special technology and launched the world's first website that works by pedaling a bike in real time. ‏While riders pedal, the site was on the air, but in a moment of pause, the site went dark. ‏The activity was broadcasted on Earth Hour's website and on Ynet, Israel's leading website.

‏The Results: ‏Earth Hour became the most viewed website in Israel that day! ‏Every 3 minutes a new environmental tip was added on to Earth Hour's website.

Advertising Agency: Publicis, Israel

Comments (4)

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Highest Rated

Kriativity's picture
Kriativity
Activity Score 416

like the idea..

DBB's picture
DBB
Activity Score 1216

Nice.

kleenex's picture
kleenex
Activity Score 43434

neat idea.

Redvahido's picture
Redvahido
Activity Score 4

is that only a web efect maded by a script?

Kriativity's picture
Kriativity
Activity Score 416

like the idea..

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