Earth Hour: Virtual Light Switch

Check out the app and switch off the light: https://apps.facebook.com/lightswitch/

Wunderman Sydney have produced a quirky digital idea that returns Earth Hour to it’s original simplicity – switching off your lights. The Virtual Light Switch is a facebook application and a feature on the Earth Hour website.

“I once heard Todd Sampson, co-founder of the Earth Hour initiative, give a seminar on the origin of Earth Hour and how they needed the call-to-action to be so simple to turn apathy into action,” said Wunderman Creative Director, Matt Batten. “This year, Wunderman wanted to do something that returned to that simplicity. How hard is it to flick a light switch?”

The Virtual Light Switch lets you choose the style of the switch and the décor of the room and practice flicking for the big night on 27 March, 2010.

Advertising Agency: Wunderman Sydney, Australia