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EA Sports, Fight Night Champion: Tyson

Advertising Agency: HEAT, USA
Executive Creative Director: Steve Stone
Creative Director: Warren Cockrel
Associate Creative Director: Nei Caetano
Art Director: Jesse Bowen
Copywriter: Rob Leon

6 comments

morse's picture
morse
15910 pencils

It was pretty interesting to watch this interview.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Reality Check's picture
Reality Check
1799 pencils

Boxing fans will be pleased.

Prof's picture
Prof
1453 pencils

man i was hooked (ha!) after the first interview. Great editing and stories. And I am entirely clueless about boxing. But this made me wanna take my shirt off and start hitting stuff. Good motivational piece I guess.

Quite really.

Glut's picture
Glut
3947 pencils

Very nice!

sirvan's picture
sirvan
29870 pencils

I'm guessing this is added content on the game DVD? It's good supplemental material, but not very intriguing marquee work.

+++

"I love some things, and don't love some other things."

desailly's picture
desailly
470 pencils

It's nice that this man can still make a living talking about what a scumbag he is.

I feel pity and contempt for him in equal measure.

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