EA Games, Black: My Black Valentine

Visit the microsite: http://myblackvalentine.com
The objective of the My Black Valentine site was to build viral buzz around the February 2006 release of the first-person shooter game BLACK from EA. As the game was released near Valentine’s Day, Freestyle capitalized on people’s love/hate relationship with the “holiday.” BLACK features highly destructible environments and lifelike physics, so Freestyle created the site to embody the fun of shooting anything and everything.

Advertising Agency: Freestyle, San Francisco, USA
Creative Directors: Chris Gatewood, Andrew Schmeling
Published: February 2006

2 comments

pixelbomb1's picture
pixelbomb1
2555 pencils

I LOVE IT! kind of in consistent in aiming. I aimed down low but, it shot at top (cake)

Sincerely,
Arnold Santillan
714-206-2459

Esoterik's picture
Esoterik
32 pencils

esoterik
i don't seem to understand it.

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