The Dutch customs launched a mobile app for travelers to check what they can bring in and out of the country. The app features an "OK-scan" where users can check their bags in the same way that customs officials do. Every scan results in a different (fake) picture of the inside of a bag, including an item that will raise eyebrows, such as weapons, counterfeit, protected goods and cash. Using another function "Is this ok", travelers can check customs rules on these items.
Advertising Agency: UbachsWisbrunJWT, Amsterdam, The Netherlands
Art Director: Thom van Rijckevorsel
Copywriter: Thomas Reinhold
Interactive design: Niek Kok,Thuc Banh
Online strategy: Douwe Dirks
Published: May 2010