NewerOlder

Dubai International Film Festival: Personality Test

The truth about film is that everyone sees it differently. Inspired by this insight, we created The DIFF Film Personality Test. A series of credible Inkblots designed to build interest for the festival by giving people an idea of what films they may be interested in. By teaming up with acclaimed Clinical Psychologist Dr. Raymond Hamden (who conducted in-depth studies over a two-month period) we gathered film-related psychometric results.

We created a range of interactive versions of the Film Personality Test, tailor made for each medium. After taking the tests, people were directed to a list of movie trailers, based on their interpretations, which were available to watch at this year’s festival.

Advertising Agency: Leo Burnett, Dubai, United Arab Emirates
Creative Directors: Peter Bidenko, Nabil Rashid
Art Director / Illustrator: Rafael Augusto
Copywriter: Sunny Deo
Additional credits: Lara El Barkouki, Nadia Bedaywi, Dr. Raymond Hamden
Published: December 2012

4 comments

morse's picture
morse
15922 pencils

Cool campaign!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

ankitadv's picture
ankitadv
826 pencils

good

kleenex's picture
kleenex
28683 pencils

The Youtube test was solid.

psykart's picture
psykart
890 pencils
Log in or register to post comments