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Guerrilla Facebook profile takeover

Agency: 
Published/Aired: 
December 2010
Description: 

Draftfcb is looking for people interested

Advertising Agency: Draftfcb Deutschland, Hamburg, Germany
Managing Director: Penelope Winterhager
Executive Creative Director: Dirk Haeusermann
Creative Director: Bill Biancoli
Art Director: Bernhard Hörlberger
Copywriter: Alexandra Beck

Comments (13)

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Highest Rated

sinusmil's picture
sinusmil
Activity Score 6

geiles deutsch english, sprich die englischen wörter doch noch deutscher aus.

Molecule's picture
Molecule
Activity Score 435

witty

The Unfulfilled Potential of Dean Cain's picture
The Unfulfilled...
Activity Score 18

Talk about salesmen shouting through your fucking letterbox...

kanakmehra's picture
kanakmehra
Activity Score 4

There are infact just two ways to make an idea survive the test of time. Make it really great, or make it like this.
And that's in your face.

lahaff's picture
lahaff
Activity Score 1518

I've seen a cople of brands using these facebook pictures to their own advantage, so maybe that's not really unique.
But this campaign worked. A couple of friends of mine were tagged so I saw it, and people in Hamburgs advertising industry did indeed talk about it.

jendecamps's picture
jendecamps
Activity Score 31

Good, simple idea.

Glut's picture
Glut
Activity Score 3937

Next time use Linked in!

ripley's picture
ripley
Activity Score 15

Ok media idea. Boring execution. Speaking of which, what would you do to a "friend" who steals your face? Hm?

lalmadv's picture
lalmadv
Activity Score 78

Simple and smart idea. But why "In your face!"? I don't get it.

Ads.chinaSMACK's picture
Ads.chinaSMACK
Activity Score 271

it is a bit boring, and intrusive...hardly makes draftfcb look like a super creative agency...just annoying.

Advertising @ chinaSMACK
http://advertising.chinasmack.com

tytpol's picture
tytpol
Activity Score 777

Done by Tytpol a month ago.
http://tytpol.com/TYTPOL_ADVERTISING_|_Tytus_Klepacz_Portfolio/HNY11.html

bernhardh's picture
bernhardh
Activity Score 56

By Tytpol: December 31.
By Draftfcb: December 13-14

:)

krautland's picture
krautland
Activity Score 3216

obnoxious video. at least the campaign was real. they tagged my profile. alas, I wouldn|t be caught dead working on beyersdorf.

sinusmil's picture
sinusmil
Activity Score 6

geiles deutsch english, sprich die englischen wörter doch noch deutscher aus.

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