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Draftfcb: Guerrilla Facebook profile takeover

Draftfcb is looking for people interested

Advertising Agency: Draftfcb Deutschland, Hamburg, Germany
Managing Director: Penelope Winterhager
Executive Creative Director: Dirk Haeusermann
Creative Director: Bill Biancoli
Art Director: Bernhard Hörlberger
Copywriter: Alexandra Beck

Published: 
December 2010

13 comments

Molecule's picture
Molecule
435 pencils

witty

The Unfulfilled Potential of Dean Cain's picture
The Unfulfilled...
18 pencils

Talk about salesmen shouting through your fucking letterbox...

kanakmehra's picture
kanakmehra
4 pencils

There are infact just two ways to make an idea survive the test of time. Make it really great, or make it like this.
And that's in your face.

lahaff's picture
lahaff
1518 pencils

I've seen a cople of brands using these facebook pictures to their own advantage, so maybe that's not really unique.
But this campaign worked. A couple of friends of mine were tagged so I saw it, and people in Hamburgs advertising industry did indeed talk about it.

jendecamps's picture
jendecamps
31 pencils

Good, simple idea.

Glut's picture
Glut
3937 pencils

Next time use Linked in!

ripley's picture
ripley
15 pencils

Ok media idea. Boring execution. Speaking of which, what would you do to a "friend" who steals your face? Hm?

lalmadv's picture
lalmadv
78 pencils

Simple and smart idea. But why "In your face!"? I don't get it.

Ads.chinaSMACK's picture
Ads.chinaSMACK
271 pencils

it is a bit boring, and intrusive...hardly makes draftfcb look like a super creative agency...just annoying.

Advertising @ chinaSMACK
http://advertising.chinasmack.com

tytpol's picture
tytpol
777 pencils

Done by Tytpol a month ago.
http://tytpol.com/TYTPOL_ADVERTISING_|_Tytus_Klepacz_Portfolio/HNY11.html

bernhardh's picture
bernhardh
56 pencils

By Tytpol: December 31.
By Draftfcb: December 13-14

:)

krautland's picture
krautland
3216 pencils

obnoxious video. at least the campaign was real. they tagged my profile. alas, I wouldn|t be caught dead working on beyersdorf.

sinusmil's picture
sinusmil
6 pencils

geiles deutsch english, sprich die englischen wörter doch noch deutscher aus.

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