Dr Pepper: Chatroulette

Happy April Fools' Day from Dr Pepper!

April 2010


Zenterdome's picture
46 pencils

Very cool!

atb2005's picture
13561 pencils

So the Brits have gone totally gaga about this chatroulette thing. Is it like the new "facebook"? lol
I believe it was French Connection who first used it for their Master of Seduction campaign, which, to my knowledge, wasn't particularly successful.

ps: Ivan, this should not be in "United States".

ivan's picture

Is it UK you think?

atb2005's picture
13561 pencils

Yes, the link at the end of the video is
Dr Pepper US would never do this (one reason being is that chatrouelette is not popular here)

Inesita's picture
65 pencils

I guess the reason for not doing this in the US would also be a fear of eing sued. The risk of some über-conservative parent (some of the guys look underage) complaining would probably not be worth it.

Singularity's picture
202 pencils

Awesome! Brilliant! Low cost, great character and I'm sure its going to be watched on YouTube for years to come.

- Jeff Greenhouse

– – – – – – – – –
President, Singularity Design | | | Is your brand getting the attention it deserves?

Singularity's picture
202 pencils

Ahhh.... to follow up my last comment... seems like its not quite as original as I thought, but its probably new to the masses of viewers. Looks like this type of chatroulette pranking has been done a few times before. Still a great use of it in my opinion.

- Jeff

– – – – – – – – –
President, Singularity Design | | | Is your brand getting the attention it deserves?

xcreativity's picture
2374 pencils

ahah and again, use of chatroulette

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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satrianee's picture
3748 pencils

so... there is hope to see anything other than jerk offs in chatroulette then.

it seems fun, won't help very much to sales but brand recognition is ok too.

My_friend_Goo's picture
292 pencils

Thats a winner, right there

Hiperion's picture
3138 pencils

a winner? I don´t think so...
correct idea

Adaddicted's picture
3435 pencils

added some pepper!


AlfonsJMMueller's picture
23 pencils

Like that they use a (at least a little bit) new trend for a low cost vid... Clever Marketing

brandingworthspreading's picture
648 pencils

I loove chatroulette!

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